Search Engine Land

FEBRUARY 12, 2023

Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union 2013: Some of the interesting trends we saw on Google due to the State of the Union address. Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse 2013: Google Flu Trends overshot the percent of the U.S.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” 2013: It was a bug. Google didn’t view SEO as spam. Google Now Ranks No.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. Also on this day. Yahoo Introduces Yahoo Go 2.0,

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent.

Search Marketers 115

Search Marketers Non-Profit Marketing Marketers 115

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. per month.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

FEBRUARY 3, 2023

.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. Google Releases New Urchin Beta 2008: For those who required server-based analytics.

Search Marketers 83

Search Marketers Automobile Non-Profit Marketing 83

Search Engine Land

JANUARY 20, 2023

CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. Logo 2013: The Doodle was in shades of blue, green and yellow. ” Google’s Martin Luther King, Jr.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. 8 Alternatives to Google Keyword Tool – Keyword research is vital.

Marketing Mix 61

Marketing Mix SEO Education Analytics 61

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Online research communities 2.8% Other 0.4%

Market Research 86

Market Research Non-Profit Transform Marketing 86

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If Figure 4 Interestingly enough, seroundtable.com had a manual action from Google from roughly 2007 through March 2013.

SEO 97

SEO Analytics PR Search Marketers 97

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Others should focus on building good products, too.”

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. Google AdWords introduces click-to-call ads. by Eric Enge.

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

JANUARY 11, 2023

2013: The Google Weblog went up on March 17, 2002 , two years before Google launched its own official blog. 2011: Advertisers were complaining about Google’s practice of delivering ads within a user’s search session, but beside results unrelated to an advertiser’s purchased keywords. . Says Google Analytics Now Verboten.

Search Marketers 113

Search Marketers Health Law Marketing 113

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. That’s where UTM parameters come into play. utm_medium : email.

User-Generated 145

User-Generated Real Estate eBook Analytics 145

Neil Patel

SEPTEMBER 13, 2021

While in healthcare, predictive analytics is making waves as a tool to help clinicians diagnose patients. This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. The film shows us that even with all the technological advances, creativity is still king when designing advertisements.

Transform 136

Transform Marketing Marketers Millennials 136

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Look into native advertising on blogs that cater to that customer segment.

Whitepaper 106

Whitepaper Thought Leadership CMO Content Marketing 106

SocialPilot

FEBRUARY 5, 2024

Repurposing influencer content for paid advertisement is a common marketing activity on Twitter. Twitter does not show the number of impressions, so you can try SocialPilot’s Twitter Analytics Tool. Collectively Established in 2013 in California, USA, Collectively is a well-known Twitter influencer marketing agency.

Influencer Marketing 93

Influencer Marketing Marketing Marketers Entertainment 93

Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. I may be going if I’m lucky.

Marketing 108

Marketing Marketers Digital Marketing Social Media Marketing 108

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. Women on Pinterest power buying decisions. As of 2019, 79.5% of Pinterest users are female, according to Statista.

Millennials 111

Millennials Shoppers Food User-Generated 111

Neil Patel

NOVEMBER 9, 2020

Since opening its doors in 2013, Empire Flippers has sold over $93,000,000 worth of websites and online businesses with an impressive 88% selling success rate. You must be using Google Analytics for the past 6 months. Potential buyers must pay a refundable 5% deposit fee to gain access to a listings URL, P&L, and Google Analytics.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Adobe Experience Cloud Blog

OCTOBER 9, 2012

So, we came out with a series of articles that were all about the analytics–giving people exactly what they wanted. In the environment we’re in most of the time we are completely surrounded by advertisements. Well, I suggest we do that by giving away content that’s free of advertising. How do we solve it?

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Adobe Experience Cloud Blog

DECEMBER 10, 2012

PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. The big trend for 2013 is going to be agile marketing. Businesses who do offline advertising to support their online efforts should stop giving away their website address.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. For some brands, videos are used heavily for advertising. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Hubspot Marketing

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.

Marketing Automation Platform 122

Marketing Automation Platform User-Generated SEO Analytics 122

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships. With a website and Google Analytics, you can see the rest. Start by Becoming an Influencer in a Niche Field.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too.

Marketing Strategy 84

Marketing Strategy Inbound Marketing Traditional Marketing Marketing 84

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Analytics 108

Analytics Marketing Mix Retail Advertising 108

Duct Tape Marketing

AUGUST 14, 2014

A Rumble study from 2013 found that while certain mobile app user behaviors were similar, most of those interacting with mobile content exhibited unique behavior. Content creators interested in amplifying content on mobile should consider paid sponsorship and advertising opportunities. Don’t just think social – think branded.

User-Generated 68

User-Generated Target Market Marketing Strategy Advertising 68

Litmus

AUGUST 22, 2023

Email client Web font support Apple Mail ✓ Yes Outlook 2013-2021 ✘ No Outlook Office 365 (Win & Mac) ✘ No Outlook for Mac ✓ Yes Windows 11 ✘ No* Gmail App ✘ No** iOS ✓ Yes Outlook App ✘ No Samsung Mail ✘ No AOL Mail ✘ No Gmail ✘ No ** Office 365 ✘ No Outlook.com ✘ No Yahoo! Get the insights you need to optimize your emails and beyond.

Branding 72

Branding Place Product Analytics 72

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. billion people worldwide with new languages.

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Q4 2013 Earnings Report $16.86 Apple’s big maps makeover now available across U.S.,

Search Marketers 85

Search Marketers Real Estate Transform Marketing 85

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 87

Search Marketers SEO Marketing Marketers 87

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Google’s Cutts: We Don’t Ban Sites Critical Of Google, But Here Is Why We Do Penalize Sites… 2013: Matt Cutts answers “Does Google use a set standard for manually removing webspam?”

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 30, 2023

Google Ads creates unified advertiser verification program 2022: Google would combine its advertiser identity and business operations verification programs under a unified Advertiser verification program. Before that he was in charge of Bing and online advertising.

Search Marketers 89

Search Marketers Transform SEO Marketing 89