Duct Tape Marketing

JANUARY 3, 2013

My editorial themes for 2013: January – Referral Marketing. Nov – Analytics and Conversion. PR Pitches – We use our themes to promote stories and pitches to the media. My business and model may be significantly different than yours, but examples always seem to help fill in the blanks for people. April – Online Integration.

eBook 78

eBook Marketing Mix PR Education 78

SocialPilot

MARCH 12, 2024

Be more dog by O2 This diverse campaign released in 2013 included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases. The O2 priority app is a marketing strategy in and of itself, allowing customers to purchase exclusive experiences and tickets before anybody else.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Hootsuite

OCTOBER 1, 2019

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. If you’re a semi-disgraced influencer like Caroline Calloway, maxing out your 2200 characters to detail the ins and outs of a convoluted personal narrative over dozens of posts might help you maximize a PR surge. View this post on Instagram.

User-Generated 112

User-Generated PR Law Shipping 112

Exposure Ninja

APRIL 8, 2022

If you want to check your own website’s traffic but aren’t sure where to get started with a tool like Google Analytics , this video series covers everything you need to know. Semrush* is described as an “ all-in-one marketing toolkit ”, and it certainly provides an impressive analytics arsenal for paid subscribers.

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

Lusha

JUNE 7, 2024

Public Relations (PR) involves securing media coverage and building relationships with journalists and influencers to increase brand awareness and credibility. Data-Driven Decision Making: Using data and analytics to measure the effectiveness of GTM efforts and make informed adjustments.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Neil Patel

MARCH 24, 2021

In fact, the music industry is growing at a healthy rate and has been every year since 2013. Roughly 50 percent of artists tracked by online music analytics and insights provider Next Big Sound are considered “undiscovered.” Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Conclusion.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Hootsuite

AUGUST 18, 2021

the "blue" market, circa 2013. Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. The weak spot could be analytics, content curation, or campaign planning and strategy. Probably not.

Education 143

Education Marketing Marketers Digital Marketing 143

Search Engine Land

FEBRUARY 17, 2023

Tell Google Why You Want More Than 90 Days Of Search Analytics Data 2016: Despite having a way to export your Search Console data and the Search Analytics API, Google wanted to know why you wanted more data directly in the Search Console. Google To Launch AMP In Search Results On Feb.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Hootsuite

FEBRUARY 24, 2021

Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. Facebook reportedly offered $3 billion to acquire Snapchat in 2013. Obviously, we think Hootsuite’s scheduling, analytics, and collaborative tools are pretty great. Snapchat is owned by Snap Inc.

Health 145

Health Social Media Marketing Marketing Marketers 145

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If Figure 4 Interestingly enough, seroundtable.com had a manual action from Google from roughly 2007 through March 2013.

SEO 95

SEO Analytics PR Search Marketers 95

Orbit Media Studios

MAY 4, 2022

Wine & Web circa 2013. You can do everything here with a CMS, an ESP and Analytics. We also learned the power of PR and guest blogging. Many of the attendees came regularly, some attending dozens of times (looking at you, Kyle !). Enduring friendships have formed. We have hired people we met in that room. Yes, that’s Sean D.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Sprout Social

OCTOBER 3, 2018

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker. — Oreo Cookie (@Oreo) February 4, 2013. Take the time to analyze your campaign’s efforts to win over voters with a tool like Sprout’s analytics. No problem. pic.twitter.com/dnQ7pOgC.

Education 111

Education Non-Profit Transform User-Generated 111