Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. For some brands, videos are used heavily for advertising.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Three of the biggest marketing trends for 2015.

Marketing 104

Marketing Marketers Digital Marketing Social Media Marketing 104

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials 91

Millennials Thought Leadership Marketing Marketers 91

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Stay Authentic and On-Brand.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hootsuite

JULY 28, 2022

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. What is Patreon?

Shipping 106

Shipping User-Generated Price Social Media Marketing 106

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 128

CMO Marketing Marketers Health 128

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Transform 94

Transform Entertainment Whitepaper User-Generated 94

Duct Tape Marketing

DECEMBER 5, 2013

For brands that utilize image sharing networks, migrating your existing social media followers to your Pinterest account and integrating the platform into your other social media networks is an integral part of a visual marketing strategy. Integrate Pinterest With Your Other Social Media Channels.

B2C 76

B2C Social Media Marketing Management Branding 76

Marketing Insider Group

APRIL 2, 2013

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Blue Focus Marketing is a social branding consultancy that helps brands become social.

Thought Leadership 105

Thought Leadership Marketing Marketers Communications 105

Neil Patel

JUNE 5, 2014

One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. Pinterest is a place to be for any gender, any company, and any brand. Here’s why.

B2C 76

B2C User-Generated Social Media Marketing Promotion 76

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Hootsuite

AUGUST 24, 2022

But even if you’re not among the platform’s core demographic, you should understand what Roblox is and why it’s such a big deal for kids, grown-ups, and brands alike. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Need proof?

User-Generated 120

User-Generated Millennials Social Media Marketing Branding 120

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.

User-Generated 111

User-Generated Retail Shoppers Shipping 111

Buffer Marketing

SEPTEMBER 28, 2023

Prioritizing building an authentic brand to gather audience loyalty A major part of Chenell’s rapid growth can be connected to the authenticity and humanness of her brand online. While she doesn’t shy away from AI tools , she also touches on the limitations of AI in brand building. "You

Branding 104

Branding Place Management Social Media Marketing 104

Hootsuite

OCTOBER 27, 2021

Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. Facebook followed suit with its own blue verification checkmark in 2013. Getting verified on Facebook is a great way to establish brand credibility online. Why verify your Facebook Page?

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. They earn thousands or even millions per year for sharing branded content with their audience. Frankly, we think it’s social success at its best. Brand status. How many brands do they work with? Are these brands well-known/respected?

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Like other social platforms, Facebook uses hashtags to categorize content. You can also use Facebook hashtags as a social listening tool. Schedule all your social posts and track their performance in one dashboard.

User-Generated 98

User-Generated Law B2C Fashion 98

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create.

User-Generated 64

User-Generated Social Media Marketing Marketing Marketers 64

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013.

Education 134

Education Marketing Marketers Digital Marketing 134

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 141

Health Social Media Marketing Marketing Marketers 141

Hootsuite

OCTOBER 5, 2022

This ensures that each communication from your brand arrives right when your prospect is most interested and engaged. Order management. If you use an eCommerce platform like Shopify, automating order management is easy. There are a ton of order management apps that integrate directly into the platform. Lead scoring.

CRM 94

CRM User-Generated Transform Analytics 94

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. This means brands have no idea why a piece of content did extremely well or fell flat. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013.

Analytics 90

Analytics User-Generated Social Media Marketing Promotion 90

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand ( and ROI ) both on and offline.

Analytics 145

Analytics Marketing Marketers Education 145

Dana Nicole

JANUARY 27, 2021

For instance, a keyword like ‘ asset management ‘ has a ton of different meanings, ranging from proper disposal of electronics to the buying and selling of capital assets for shareholders. If someone searches for the term “apple” are they searching for the fruit or the brand? Tyler Samani-Sprunk, Simple Strat.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Hootsuite

OCTOBER 28, 2021

Learn how to use Snapchat to your full advantage and drive more brand engagement, awareness, and revenue. Snapchat is a visual social media platform where users can share fleeting pictures and videos. Snapchat is brimming with features that will help you drive audience engagement and build brand awareness. Stories screen.

Gen Z 141

Gen Z Millennials Place Customer 141

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. Before CDPs, brands delivered disconnected experiences to their customers.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Adobe Experience Cloud Blog

DECEMBER 27, 2012

Moneyball – Another Name for Marketing Automation – A clever look at how B2B marketers can have a much bigger impact with smaller budgets. We can start looking at our marketing campaigns in the same way that legendary Oakland A’s manager Billy Beane looked at his players.

CRM 130

CRM Millennials Marketing Marketers 130

Sprout Social

NOVEMBER 23, 2016

With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. And recreating an approach that worked for one brand won’t always pan out for yours.

Energy 109

Energy Entertainment Branding Social Media Marketing 109

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

User-Generated 143

User-Generated eBook Inbound Marketing Advertising 143

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty.

Management 133

Management Social Media Marketing Finance Customer loyalty 133

Buffer Marketing

MARCH 16, 2023

I started my career in social media in 2013, around the time when social media marketers were just becoming a thing. That was a different time – when we had to prove the ROI of social media to the businesses and brands that we were working with.

Social Media Marketing 100

Social Media Marketing Education Copywriting Branding 100

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships.

Marketing 134

Marketing Marketers Transform Analytics 134

Neil Patel

FEBRUARY 16, 2021

Many people ranked for their biggest competitor’s brand name just by stuffing dozens of variations of that brand name in a page’s meta tags! Unless you’re starting a brand new site, your website is probably already indexed. For today’s content success, you can’t rely on these old school search engine optimization strategies.

SEO 141

SEO Analytics User-Generated eCommerce 141

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. In 2021, only 9% of marketers were using TikTok to promote their business. And interest in Reels is definitely growing over time: Should your brand be making Reels?

Gen Z 142

Gen Z Finance User-Generated Transform 142

Search Engine Land

FEBRUARY 8, 2023

Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads 2017: Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data showed. Google’s First Hired Employee, Craig Silverstein, Quits 2012: After about 14 years at the company.

Search Marketers 82

Search Marketers Real Estate Retail Marketing 82

Search Engine Land

FEBRUARY 8, 2023

Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads 2017: Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data showed. Google’s First Hired Employee, Craig Silverstein, Quits 2012: After about 14 years at the company.

Search Marketers 71

Search Marketers Real Estate Retail Marketing 71