2013 Branding Promotion Thought Leadership 
Marketing Insider Group
DECEMBER 4, 2012
I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. The “Marketing Equals Promotion” Paradigm Has To Break.
Adobe Experience Cloud Blog
OCTOBER 27, 2020
Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. . Learning what a brand is doing wrong is as important as understanding what it’s doing right. . Instead, we need to think about engagement and satisfaction. When things go wrong, fix them.
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Adobe Experience Cloud Blog
MAY 31, 2013
Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. Coke has smartly positioned themselves as a brand that connects millions of people across the world. So how do you promote a beer that is themed after 1920s prohibition?
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?
SocialPilot
FEBRUARY 9, 2024
If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow her?
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.
Adobe Experience Cloud Blog
OCTOBER 20, 2016
Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. There are two important reasons why brands are using influencer marketing more than ever.
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