Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Transform 83

Transform CMO Marketing Marketers 83

Search Engine Land

JANUARY 27, 2023

The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013 2014: The report showed paid search spend rose 37.4% Google Details How It Responds To Government Requests For User & Search Data 2013: Governments routinely ask search engines like Google for access to user data for various reasons. year-over-year.

Search Marketers 116

Search Marketers Real Estate SEO Marketing 116

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Adobe Experience Cloud Blog

MAY 31, 2013

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. Coke has smartly positioned themselves as a brand that connects millions of people across the world. So how do you promote a beer that is themed after 1920s prohibition?

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Hubspot Marketing

JANUARY 16, 2024

In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. That’s enough to make some major brands sit up and take notice. Even celebs are getting in on the action.

Retail 105

Retail Promotion SEO Product 105

Search Engine Land

MARCH 10, 2023

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Next, Google plans to introduce promoted pins on Maps with a special API key. of mobile searches are based on location.

Branding 126

Branding Retail Real Estate User-Generated 126

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Brands can now buy Walmart sponsored search ads via API partners. A day later, we found out what happened, according to Google.

Search Marketers 92

Search Marketers Advertising Advertisers Marketing 92

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.”

Search Marketers 71

Search Marketers SEO Marketing Marketers 71

Search Engine Land

FEBRUARY 6, 2023

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. 2013: It was a bug. But many brands didn’t include mention the Super Bowl ads at all on their home pages.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. They aren’t loyal to brands.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. Wayback Machine Now Has 240 Billion URLs.

Search Marketers 115

Search Marketers Non-Profit Marketing Marketers 115

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

Martech

MARCH 28, 2023

Connecting creative work to the customer journey with brain science In an interview, Tony Crisp , an innovative brand strategist and founder of CRISPx Brand Agency, described a methodology he pioneered to connect creative work to the customer journey using brain science, simplified into four distinct stages: Seek.

Customer Journey 131

Customer Journey Customer Whitepaper Marketing 131

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. . Learning what a brand is doing wrong is as important as understanding what it’s doing right. . Instead, we need to think about engagement and satisfaction. When things go wrong, fix them.

Customer 174

Customer Thought Leadership Promotion Branding 174

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. But how does that work, and how have other brands put it into practice? Creepy -- or great marketing? The Example. He wasn’t kidding.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW 2013: Also, SEO isn’t bull and the biggest challenges in search were the knowledge graph, speech recognition and natural language.

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Rock Content

JANUARY 3, 2024

You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. Instead, tune in to market trends and, in this case, learn from the big mistakes made by big brands. Lightheartedness doesn’t always work.

Marketing 82

Marketing Marketers Retail Social Media Marketing 82

Search Engine Land

JANUARY 24, 2023

A Year Later, Google’s Block Sites Feature Remains Blocked 2013: Google said there was no time frame for when or if it would be restored. Google Promotes Boost To All Of U.S., Mobile Devices 2011: Google’s simpler AdWords program, Boost, got its national roll-out, after a three-month test period.

Search Marketers 123

Search Marketers SEO Marketing Marketers 123

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . How TikTok Promotes Content. TikTok, the Rebirth of Vine. Step One: Be Funny.

Marketing Strategy 86

Marketing Strategy User-Generated Marketing Marketers 86

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month.

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. What Is Twitter Influencer Marketing?

Influencer Marketing 93

Influencer Marketing Marketing Marketers Entertainment 93

Search Engine Land

JANUARY 19, 2023

July 9, 2013: Google: Guest Blogging For Links? 16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation Dec. 10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise However, this was a clear, strong and definitive message – and one that would be discussed for many months to come.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Buffer Marketing

FEBRUARY 1, 2024

I truly enjoy working alongside the Buffer team, and I am also an avid user of the product for my personal social media accounts and have been since 2013. Sometimes, staying is the hard option I’ve been at Buffer through various job markets, and Buffer’s brand name carries weight.

Energy 89

Energy Price Product Branding 89

illumin

SEPTEMBER 25, 2023

In 2007 to 2008 Twitter also introduced Promoted Tweets. Promoted Tweets changed the game, giving advertisers a subtle way to boost their own messaging while blending in with the rest of the site’s content. Instagram introduced its own advertising options in 2013, a full three years after the app first launched.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Real Estate 72

Real Estate Entertainment Place Branding 72

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. The idea of a trust bank is simple: Every brand has a figurative bank in which people can deposit (or withdraw) their trust. What is a trust bank? The trust bank concept can help you answer those questions.

eBook 126

eBook Email Marketing Promotion Customer 126

Hubspot Marketing

FEBRUARY 12, 2020

While the real dog's mimicking Lady and the Tramp grabbed attention, especially from the animal lovers on Instagram, this post's caption and other photos encourages audiences to interact with the brand by guessing which movies are being referenced. February 9, 2013. Panera's Engagement Offer. Love is in the air. I know I sure would be!

Marketing 144

Marketing Marketers Health Promotion 144

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow her?

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Select your video types.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. There are two important reasons why brands are using influencer marketing more than ever.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Revamp your brand perception to appeal to your new market. In addition to a larger workload, brand expansion usually requires shifts in messaging and expertise.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145