Hubspot Marketing

DECEMBER 14, 2016

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide. As with any marketing campaign, your seasonal campaign messaging is so important. To help you get started, you should be thinking the following: The customer journey and the story you want to tell. Let's walk through them below. Step #2: Nail down the messaging.

PR

Adobe Experience Cloud Blog

APRIL 8, 2014

Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Ready for it?

Marketing

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. This isn’t only because marketers have a fondness for the shiny and the new. Cesar Brea of Bain and Co.

Pharmaceutical

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Key customers include Integrate, TripActions and Okta.

Analytics

Marketing Insider Group

MAY 27, 2020

Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. Marketers have always struggled with. I have dealt with this as both a sales person and as a demand gen marketer sending leads to sales. Marketing giant HubSpot’s research agrees with my own studies, as do many others.

Entertainment

Neil Patel

MARCH 15, 2021

While millennials are more receptive to certain products, this is a huge market for virtually any business. However, millennials pose several challenges to marketers. A key part of marketing is getting your message seen, and millennials give you ample chances to do this. 6 Strategies for Targeting Millennials Through Paid Ads.

Millennials

Hubspot Marketing

OCTOBER 10, 2018

Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Augmented reality's ability to create unique, immersive experiences makes the technology an excellent tool for marketers.

Transform

Use Insider

MAY 20, 2025

For most marketers, the daily grind feels like trying to navigate a maze with a flickering flashlight. But let’s be honest: By the time those insights translate into action, customer preferences have already shifted, and your competitors are busy testing completely new strategies. Thats where Agentic AI steps in.

Transform

Duct Tape Marketing

OCTOBER 28, 2015

Instagram Lead Generation – The Ultimate Guide written by Guest Post read more at Duct Tape Marketing. However, before we get stuck into specific strategies, I must first introduce a fundamental concept: the difference between owned and non-owned marketing lists. Who is your Ideal Lead? What are their goals and values?

User-Generated

Exposure Ninja

APRIL 8, 2022

Whatever industry you’re in, be it retail, accountancy, construction or something entirely different, your company website likely plays a significant role in your digital marketing strategy. Competitor analysis should be part of your ongoing marketing strategy. Are there trust signals that would put your target customer at ease?

User-Generated

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What is a Customer Data Platform? (In

Customer

Duct Tape Marketing

JUNE 6, 2018

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. Social media is just another channel, it is another part of marketing. Re-engaging current customers. What’s the ROI? Can I sell?

Marketing

Duct Tape Marketing

MAY 12, 2022

Using Personalization Data To Reshape Your Customer Experience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brennan Dunn. In this episode of the Duct Tape Marketing Podcast , I interview Brennan Dunn. 2:09] What has your journey looked like? [4:44] Like this show?

Customer

Duct Tape Marketing

NOVEMBER 30, 2017

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. Social media is just another channel, it is another part of marketing. If you think about some of the marketing objectives, like: Increasing awareness. What’s the ROI?

Promotion