Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Brand Identity Elements 1.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. As the creator economy grows, today’s landscape resembles a dance floor.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. It had 45 million users in its prime and was only available on mobile devices.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. This view has now been adopted by many major brands, especially any product aimed at youth culture. Gen Z punches above their weight in its influence on culture, music, fashion, and business.

Gen Z 127

Gen Z Transform Marketers Marketing 127

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. In 2021, only 9% of marketers were using TikTok to promote their business.

Gen Z 145

Gen Z Finance User-Generated Transform 145