Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. They were all videos.

Entertainment 85

Entertainment Marketing Marketers Content Marketing 85

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. Do you Agree?

Content Marketing 91

Content Marketing Telemarketing Thought Leadership Marketing 91

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 124

Search Marketers Neuromarketing SEO Marketing 124

Adobe Experience Cloud Blog

MAY 31, 2013

They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 1) Coca-Cola Sharing Can.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Search Engine Land

APRIL 10, 2023

Meta aims to use AI to improve ad effectiveness and apply the technology across all its products, including Facebook and Instagram. Meta’s AI research began in 2013 and is currently second only to Google in the number of published studies. He considers the petition’s request not only unrealistic but also ineffective.

User-Generated 109

User-Generated Advertising Advertisers Product 109

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. In 2013, more than half (51%) of US adults owned a smartphone for the first time during the survey period (2011-2023) and continued to grow since then. Back in 2014, there were 1 billion smartphone users.

Communications 101

Communications Product Marketing Marketers 101

Search Engine Land

MARCH 24, 2023

Google Finally Discontinues The Blocked Sites Feature 2013: After over a year of the blocked sites feature not working (and two months after Google promised it would return) Google officially declared they were discontinuing the feature. 2013: Did Apple see indoor location as a future part of the iOS platform?

Search Marketers 112

Search Marketers PR Non-Profit SEO 112

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Duct Tape Marketing

JANUARY 2, 2014

5 Most Popular Podcasts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Bill Selak via photopin cc. Podcasting saw a huge renaissance in 2013 as major content producers woke up to the ease or production and portability afforded the spoken word.

Product 55

Product Marketing Marketers 55

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

JANUARY 27, 2023

The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013 2014: The report showed paid search spend rose 37.4% Google Details How It Responds To Government Requests For User & Search Data 2013: Governments routinely ask search engines like Google for access to user data for various reasons. year-over-year.

Search Marketers 114

Search Marketers Real Estate SEO Marketing 114

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. Dilbert: SEOs Control Content On The Web 2013: A Dilbert cartoon once again took a jab at SEOs and what they do or can do.

Search Marketers 90

Search Marketers SEO Real Estate Marketing 90

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. Yoast SEO launches on Shopify. Sign of Hope?

Search Marketers 106

Search Marketers Marketing Marketers SEO 106

Search Engine Land

MARCH 6, 2023

SAPE Links 2013: Webmasters who had used the SAPE link network reported that their sites took hard penalties within Google, resulting in a huge downgrade in ranking. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. Google Shopping Tops Amazon Product Ads: 32.7% Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Hubspot Marketing

APRIL 19, 2018

Unique identifiers include product codes, stock keeping units (SKUs), and customer contacts. A unique identifier is a piece of information that both of your data sources share, and -- as its name implies -- it is unique (i.e. the identifier is only associated with one record in your database).

CRM 130

CRM Analytics Customer Product 130

Search Engine Land

FEBRUARY 26, 2024

” Google also argues that Microsoft approached Apple multiple times – in 2009, 2013, 2015, 2016, 2018, and 2020 – proposing to make Bing the default search engine in Apple’s Safari web browser. That is competition.” He said: “We were just big enough to play but probably not big enough to win, if that makes sense.”

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Search Engine Land

JANUARY 1, 2023

2018: Amazon was reportedly in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. But Google did later in 2013 , for $1.3

Search Marketers 110

Search Marketers Marketing Marketers Manufacturing 110

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search 2013: Examples of searches that were a mix of comedy and creepiness.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2013: The Importance Of Big Data, Integrity & Security In Enterprise SEO by Jim Yu. 2011: “Q.

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. increase over 2013. Read all about it in Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21.

Search Marketers 111

Search Marketers Marketing Marketers Advertising 111

Search Engine Land

JANUARY 20, 2023

Google updates product structured data for car review snippets 2022: Google added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility. Logo 2013: The Doodle was in shades of blue, green and yellow.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

FEBRUARY 3, 2023

Filter, sort, bulk manage product groups in Microsoft Shopping soon 2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising. Google Adds JSON-LD Support For Structured Data Markup 2016: Google started supporting JSON-LD for structured data markup for reviews and products rich snippets.

Search Marketers 82

Search Marketers Automobile Non-Profit Marketing 82

Hubspot Marketing

JANUARY 16, 2024

It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. White Claw, Tanqueray, Guinness, and even Budweiser have all started serving up non-alcoholic versions of their products. In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources.

Retail 101

Retail Promotion SEO Product 101

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 86

Search Marketers User-Generated Marketing Marketers 86

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. 2013: It was a bug. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Don’t Panic.

Search Marketers 83

Search Marketers SEO User-Generated Marketing 83

Search Engine Land

JANUARY 21, 2023

Of Search Queries Impacted 2013: A new Panda refresh. Report: 25 Percent Of Search Clicks Now From Mobile Devices 2013: Desktop searches remained level from Q3 2012 to Q4 2012, while mobile experienced an increase in search share. 2013: Since June 2011, Google’s top bar had a black background color with white/gray text overlaid.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. 2013: Reporting Multinational SEO Performance: Difficulties & Insights by Chris Liversidge. ” – Google. by Wesley Young.

Search Marketers 91

Search Marketers Advertising Advertisers Marketing 91

Martech

MARCH 14, 2023

It claims to improve customer experience, team performance and product design. Building on its 2013 acquisition of successful, Swiss-based commerce solution Hybris, by 2018 SAP had added Gigya and Callidus Cloud to its portfolio and launched C/4 HANA. Qualtrics describes itself as an online survey tool.

Customer 86

Customer Management Product eCommerce 86

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. I had this idea to do a magazine called Cherry Bombe.

Customer 98

Customer Entertainment Food Email Marketing 98

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. This view has now been adopted by many major brands, especially any product aimed at youth culture. At 8:48 p.m. Thousands of articles have been written about it. This journey could take months.

Gen Z 125

Gen Z Transform Marketing Marketers 125

Hubspot Marketing

APRIL 2, 2024

Before it was used to describe the technology that enabled users to visualize what the end product would look like, WYSIWYG -- pronounced wiz-ee-wig -- was popularized by a newsletter titled WYSIWYG. million in funding from Silicon Graphic's president and COO Tom Jermoluk, John McCrea set out to launch a product line for web authoring.

User-Generated 74

User-Generated Management Product Customer 74

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 92

Search Marketers User-Generated Marketing Marketers 92

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Research, education, potentially integrating into consumer products for language tasks. Cost : Open-source, available for research use without commercial restrictions, unlike its predecessors. Learn more : Meta AI.

Price 130

Price User-Generated Education eBook 130