Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Bing Ads Auction Insights Now Available Globally 2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more.

Search Marketers 89

Search Marketers Law Marketing Marketers 89

Search Engine Land

JANUARY 20, 2023

SEOs wanted to better understand what being part of Google’s core algorithm meant. Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down 2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons. on multiple carriers.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. Responsive search ads available globally in all Microsoft Advertising interfaces. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Google: No comment on possibility of a Feb.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row. So Barry Schwartz made one.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Neil Patel

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO.

SEO 112

SEO User-Generated Advertising Advertisers 112

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. Processing…Please wait.

Search Marketers 92

Search Marketers Marketing Marketers Advertising 92

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO.

SEO 106

SEO B2C Transform User-Generated 106

Buffer Marketing

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 82

Price Finance User-Generated Health 82

Neil Patel

SEPTEMBER 6, 2021

Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. Done for You” SEO and Digital Marketing. As a small business, you may not have the money or skill to run effective digital marketing and SEO campaigns to get your business noticed. Lower Marketing Costs.

B2C 139

B2C Entertainment Non-Profit Transform 139

Neil Patel

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. No, I’m serious.

Price 144

Price Communications Social Media Marketing SEO 144

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. By 2014, they saw around 5,000. The most effective SEO technique? JuliaEMcCoy Click To Tweet. Two words: Ad. Content marketing.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Good content rocks SEO. SEO used to be confined to being more technical as it hinged on URLs, tags, sitemaps, etc. In 2014 the Pigeon update made search results more relevant.

Market Research 98

Market Research Content Marketing Marketing Marketers 98

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries. I’ve written about local business marketing and local SEO before.

Branding 126

Branding Retail Real Estate User-Generated 126

Adobe Experience Cloud Blog

JULY 1, 2014

“Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Why are you marketing in the first place? Solid marketing metrics should make your decisions significantly easier.

Digital Marketing 134

Digital Marketing Logistics Thought Leadership Marketing 134

Moz

FEBRUARY 25, 2020

Here's the top contender without a large-format video, coming in at fourth place overall (a search for "vacuum cleaners"). While only a portion of it is direct advertising, most of the focus of the page above the organic results is on people looking to buy a vacuum. This is a relentlessly commercial result.

Real Estate 72

Real Estate Entertainment Place Branding 72

Duct Tape Marketing

MAY 25, 2022

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). 18:36] Where do you see AI being applied for more personal experiences in places like an email newsletter for example? [20:25] But we're not there yet.

Transform 88

Transform Marketing Marketers Non-Profit 88

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Sprout Social

APRIL 11, 2017

When you go into the search feature of Instagram, you’ll notice you can search by top content, hashtag, people (username) and places. Repost @decadethirty with @repostapp ・・・ – in 2014, I started doing these handlettered memories as part of one of my bullet journal collections. Here are a few ways to find them.

User-Generated 111

User-Generated Branding Analytics Place 111

Search Engine Land

JANUARY 9, 2023

2022: It let advertisers review and delete policy-violating ads across accounts. 2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta. Also on this day.

Search Marketers 88

Search Marketers Transform SEO Marketing 88

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

Search Marketers 85

Search Marketers Real Estate Transform Marketing 85

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. Google Has Well Over A Million Advertisers. million advertisers. million and 1.5

Search Marketers 89

Search Marketers Marketing Marketers User-Generated 89

Search Engine Land

JANUARY 30, 2023

Google provided some use cases for the API: SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software.

Search Marketers 89

Search Marketers Transform SEO Marketing 89

Search Engine Land

FEBRUARY 20, 2023

AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation 2014: Google announced that conversion data would begin appearing in the Top Movers report as well as device-specific insights. 2011: Dozens of webmasters were complaining about Google not using their HTML title tags.

Search Marketers 96

Search Marketers Real Estate Law Food 96

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. 2014: 33 of 50 participants in a usability study preferred the “clean,” “fresh” and “uncluttered” new version.

Search Marketers 92

Search Marketers Finance Marketing Marketers 92

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” 2018: International SEO and search trends: How does it all work? Google promised to expand support to other countries soon.

Search Marketers 93

Search Marketers Finance Marketing Marketers 93

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

Search Marketers 81

Search Marketers Marketing Marketers SEO 81

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. Sandberg joined Google in 2001.

Search Marketers 95

Search Marketers SEO Health Marketing 95

Search Engine Land

FEBRUARY 26, 2023

Put more simply: Where in the past a search such as ‘seo’ or ‘jacket’ would have simply returned Google’s non-local result set, now Google will include results specific to your location (whether you have actively set your location or not: Google will locate you based on your IP address). Someone Outranking You With Your Own Content?

Search Marketers 89

Search Marketers Non-Profit Retail SEO 89

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns.

Search Marketers 90

Search Marketers Marketing Marketers SEO 90

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Search Engine Land

FEBRUARY 17, 2023

Google brings Display ads to attribution reports as an open beta 2021: Advertisers could see Display ads alongside search and YouTube. See All Of The New Google AdWords Updates On One Web Page 2015: Google created a new page that acts as a release notes document for showing advertisers the latest updates and feature releases.

Search Marketers 90

Search Marketers Marketing Marketers SEO 90