Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Outbound marketing is a very expensive endeavor. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014.

Outbound Marketing 69

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 69

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Hubspot Marketing

JULY 10, 2018

Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. How does email marketing hold up today?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. When done well, native ads are very good at drawing and keeping a person’s attention.

Advertising 105

Advertising Advertisers Gen Z Inbound Marketing 105

Hootsuite

APRIL 11, 2022

French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. The post How to Use Retail Bots for Sales and Customer Service appeared first on Social Media Marketing & Management Dashboard. Relieve your customer service team.

Retail 114

Retail Customer eCommerce Shipping 114

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. So dark social, the concept is basically this. And by the way, this term was coined in 2014, so it's not new. So Shama, welcome to the show.

SEO 83

SEO Transform Gen Z PR 83

Hubspot Marketing

AUGUST 21, 2023

On the other hand, if you're in a fashion or social media marketing firm, it's advisable to be creative and visual. Byte/Dept, for example, is a marketing technology company with a creative and visual homepage that is in line with what it offers. That is, list the company's achievements and awards.

Fashion 98

Fashion Real Estate Price Product 98

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Words matter.

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52