Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. Unfortunately this change has created a gap between what we as consumers are looking for and the kinds of marketing brands produce, the kind of marketing that we as content marketers produce.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Content Marketing Institute

DECEMBER 5, 2017

It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. How Financial Services Companies Build Relationships Through Content. Cover image by Joseph Kalinowski/Content Marketing Institute. Widen: Online courses bring higher customer retention rate.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Content Marketing Institute

JANUARY 9, 2018

The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.). HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. How Financial Services Companies Build Relationships Through Content.

Fashion 111

Fashion Food Millennials Entertainment 111

Duct Tape Marketing

SEPTEMBER 29, 2016

The Nielsen Company conducted a worldwide survey and found that consumers trust word of mouth marketing the most; 90 percent of survey-takers believe recommendations from people they know while 70% put faith in reviews posted by strangers online. Even millennials are said to be obsessed with user-generated content. July 3, 2014.

User-Generated 78

User-Generated Branding Millennials Retail 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

APRIL 8, 2014

Even TV is becoming individually addressable: Millennials today spend their entertainment time online and only 44% of their TV watching time actually happens on a television. Scott Brinker’s 2014 Marketing Technology Landscape Supergraphic shows almost 1,000 different companies that provide software for marketers.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. This is an excerpt from “The Marketer’s Guide to Luxury Content.”

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Marketing Insider Group

SEPTEMBER 21, 2015

It’s a worrying trend for brands who are trying to reach the millennial generation. As many as 24% and 27% of internet users in Germany and France are using ad blockingsoftware to prevent ads from interrupting their content experiences. billion from advertising in 2014, but lost $6.6 billion in lost revenue next year.

User-Generated 104

User-Generated Millennials Advertising Advertisers 104

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

AWeber

NOVEMBER 22, 2023

If you’re new to marketing or coaching, we recommend starting with a simple marketing plan you can expand upon over time: One social media channel, plus One landing page paired with email marketing automation, plus One additional channel, if time allows, such as content marketing, speaking engagements, podcasting, etc.

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Transform 110

Transform User-Generated Millennials Marketing 110

Content Marketing Institute

DECEMBER 13, 2017

Robot content generation excels at drawing conclusions from large amounts of data, according to the Associated Press study The Future of Augmented Journalism: A Guide For Newsrooms in the Age of Smart Machines. Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. Click To Tweet.

Millennials 111

Millennials Whitepaper Promotion User-Generated 111