Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Event Marketing b2b Consumer' Events for Everyone!

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Thought Leadership Event Marketing Customer Journey New Technology 134

Adobe Experience Cloud Blog

JUNE 23, 2015

As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. I like new technology, and I like gadgets.

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Thought Leadership Marketing Marketers Digital Marketing 134

Adobe Experience Cloud Blog

JULY 21, 2015

Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Are these stats relevant or even reliable?

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Thought Leadership Place Communications Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 2, 2015

Marketers in demand generation (particularly) are more inundated than ever with technology and the pressure to communicate across multiple channels. I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion.

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Thought Leadership Energy Communications Digital Marketing 134

Adobe Experience Cloud Blog

JUNE 1, 2015

years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Let’s face it—mobile is the primary channel now.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134

Adobe Experience Cloud Blog

AUGUST 11, 2015

In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). So, don’t just think about the connection between email marketing and optimization; plan for success by aligning your strategy with a multi-channel approach like the one I have described above.

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Email Marketing Thought Leadership CRM B2C 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Retargeting is a type of digital advertising focusing on users who have previously visited your website.

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Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business [link]. Matt Heinz (@HeinzMarketing) October 24, 2014. Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. Neal Schaffer. 6QpbqI9y27. —

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Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword.

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Thought Leadership Marketing Marketers New Technology 128

Adobe Experience Cloud Blog

AUGUST 18, 2015

Just as every year builds on top of the last (especially in marketing), 2015 has been no exception. Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. Prepare for that trend to continue in the months to come.

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Thought Leadership Law Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

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Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

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Advertisers Advertising Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

So what’s a marketer to do? And with 60% of a marketer’s time devoted to digital marketing activities, as reported by Smart Insights, how can you ensure your messaging is standing out in the crowd? Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012.

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Thought Leadership B2C CMO Communications 94

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Want to learn how else your enterprise can use digital marketing to get an advantage?

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eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

APRIL 3, 2018

In 2014, Google made one more step towards delivering more value to the user and introduced Knowledge Vault. The post Google Knowledge Graph: the What, Why, and How appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The data appears in the form of carousel lists or answer boxes.

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Real Estate Thought Leadership Price Communications 134

Chief Martec

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. I have no idea if it was parody or real. in just the past six months.

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Transform Thought Leadership Customer Journey Digital Marketing 103

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. There are only a few conferences like Summit where you’ll have all the industry-leading integrators, solutions providers, and digital marketing agencies gathered in one place for your shopping pleasure.

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Thought Leadership CRM Advertisers Advertising 118

Adobe Experience Cloud Blog

JANUARY 22, 2016

And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering.

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Thought Leadership Marketing Automation Platform Education Customer Journey 91

Adobe Experience Cloud Blog

APRIL 18, 2017

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.

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Thought Leadership CRM Marketing Marketers 91

Hootsuite

AUGUST 27, 2019

Great digital marketing provides viewers and readers with valuable, engaging content. It can also be a way to share thought leadership on any topic related to your brand and build engagement. Speaking of thought leadership …. Share valuable thought leadership. AMA stands for “Ask me anything”.

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Thought Leadership Finance Food User-Generated 111

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. All sections of the website (including thought leadership) were part of that redesign. The pizza was delicious. Robert_Rose.

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Content Marketing CMO Thought Leadership Marketing 81

Adobe Experience Cloud Blog

JANUARY 8, 2014

In fact, I’m starting an unofficial petition to drop hyphens from all digital marketing related words. So there you have it — my list of seven words and phrases that, if I had my way, would die a quick death as we move into 2014. Modern Marketing' Sure, I realize it stands for electronic book, but hyphens are dead.

Real Estate 134

Real Estate Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JANUARY 8, 2014

In fact, I’m starting an unofficial petition to drop hyphens from all digital marketing related words. So there you have it — my list of seven words and phrases that, if I had my way, would die a quick death as we move into 2014. Modern Marketing' Sure, I realize it stands for electronic book, but hyphens are dead.

Real Estate 131

Real Estate Thought Leadership eBook Marketing 131

Adobe Experience Cloud Blog

AUGUST 4, 2015

The funnel is dead, says May Petry, VP of Digital Marketing at HP, and social buying reigns instead. Demand Gen Report’s 2014 B2B Buyer Behavior Survey shows that 72% of surveyed professionals look to peer networks for information when making B2B purchasing decisions. Yelpification helps turn customers into advocates.

Thought Leadership 134

Thought Leadership User-Generated Product Digital Marketing 134

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. A big change at Orbit led to a big change in our marketing. In 2014, we launched our first annual blogger survey. We gave it the boring but specific name “Digital Marketing Tips.” Account-Based (Content) Marketing. Thought leadership*.

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Thought Leadership Energy Content Marketing Promotion 143

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. That’s 74% more time than in 2014 when we first conducted this research.

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B2C eBook Analytics Promotion 145

Adobe Experience Cloud Blog

JUNE 5, 2015

A 2014 study by Return Path assessed the email reactivation campaigns of 33 retailers. Food for thought! How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! Additional Email Tips.

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Thought Leadership Food Retail Digital Marketing 134

Hubspot Marketing

JANUARY 11, 2023

On our marketing blog, one example of this is, " What is Digital Marketing." Although we've updated the piece to include new digital marketing strategies, the definition of digital marketing won't change at its core. Use descriptive examples to illustrate your point.

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Law User-Generated SEO Promotion 145

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . But how do you send personalized direct mail at the same scale of your automated digital marketing campaigns? NY Times hosted a U.S.

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Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91