B2B marketing on X: What you need to know
Martech
JULY 18, 2025
But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. Source: SimilarWeb Income/education X/Twitter users in the U.S.
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