Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? Understanding Copywriting.

Copywriting 145

Copywriting SEO User-Generated Branding 145

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Does CityGrid From Citysearch “Answer” The Local SEO Problem? Read all about it in Google finally launches revamped Partners program.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. On average, conversion rates for advertisers on Google AdWords are around 2.7% The campaign resulted in an ROI of 16 times advertising spend. Visually-Driven Advertising.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. 2009: Considering In-House SEO?

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Adobe Experience Cloud Blog

JANUARY 15, 2020

buyers search and buy on Amazon while 28% search on Google then buy on Amazon, so small business SEO is still crucial . In 2015, email only asked you to invest $1 to gain back $38. Compare that to events/tradeshows ($811) and TV/radio advertising ($611) and it’s a no-brainer. . That’ll: Boost your local SEO search visibility.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. 2016: What Is Your SEO Learning Program? by Jacob Baadsgaard.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Good content rocks SEO. SEO used to be confined to being more technical as it hinged on URLs, tags, sitemaps, etc. Content speaks better than advertising.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. And here’s the patent.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Hubspot Marketing

MAY 6, 2024

Image Source Moreover, Twitter’s financial health took a hit in 2023 due to a nearly 50% decline in advertising revenue and significant debt. Another reason for this decision is that Twitter’s research from 2015 showed that over 500,000 users were using Twitter without logging in. The comments below this post were a mixed bag.

Advertising 120

Advertising Advertisers User-Generated Marketers 120

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Yoast SEO 17.9 2015: Search ads on Bing and Yahoo were showing description line one of the ad copy in both the ad text and ad titles.

Search Marketers 106

Search Marketers Health Law Marketers 106

Neil Patel

OCTOBER 25, 2020

According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. According to a report by The Verge , redesigning their logo to look good on small screens had a profound impact on why Google evolved its visual identity design in 2015.

Market Research 145

Market Research Marketers Marketing Analytics 145

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Read more about it in Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks. Yep launched in 2022.) Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success. ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche.

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Tests Search Results Listings Without Descriptions 2015: Google tested how searchers would react to not seeing a snippet description in the search results.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. 2015: The outage to Yahoo’s dedicated search site lasted more than four hours. by Brittany Page.

Search Marketers 104

Search Marketers Marketers Marketing Manufacturing 104

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns.

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Search Engine Land

JANUARY 14, 2023

SEO For Facebook Graph Search? LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2019: Advertisers could opt into automated bidding and tailor bids for the search ads by page placement. SEO Blogs Under Hack Attack.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.

Search Marketers 90

Search Marketers Marketers Marketing SEO 90

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. In 2015, Google saw fit to post an article on the Google Search Central Blog , further highlighting what Google disliked about doorway pages and announcing a specific “ranking adjustment” (read: a core update that would penalize doorway pages). What are doorway pages?

SEO 100

SEO User-Generated Transform Manufacturing 100

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google Panda Update Version #24; 1.2%

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream. to 10%, depending on their annual global revenue.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options. What’s The Most Searched Thing On Google?

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more.

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. Responsive search ads available globally in all Microsoft Advertising interfaces. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.” Too Much SEO?

Search Marketers 85

Search Marketers Marketers Marketing SEO 85

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. Google Has Well Over A Million Advertisers. million advertisers. million and 1.5

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Search Engine Land

MARCH 2, 2023

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians. Optimization score comes to Google Ads app 2020: Also, Dark mode. A new paper suggested they might.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketers Marketing 83