Remove 2015 Remove Advertising Remove Target Market
article thumbnail

Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

article thumbnail

Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot Marketing

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

article thumbnail

The 5 Best E-commerce Advertising Campaigns Of All Time!

Bannerflow

E-commerce and its advertising campaigns are booming! trillion with the Chinese, UK, US, Australian and Canadian markets leading the way. in 2015 to a projected 19.5% in 2015 to a projected 19.5% So what makes great e-commerce marketing and a successful campaign? The most notorious e-commerce marketing campaigns.

article thumbnail

Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Adobe Experience Cloud Blog

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. Rose’s partnership with Adidas, however, is both lucrative and engaging to the brand’s target market. Consumer audiences are looking for real-life, relatable experiences now more than ever.

article thumbnail

Making the Case for Content Marketing: Research & Statistics

Rock Content

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Content speaks better than advertising.

article thumbnail

How to Target Millennials Through Paid Ads

Neil Patel

However, millennials pose several challenges to marketers. First, it is a large, diverse group, and secondly, they’re so accustomed to advertising that some think they’ve become immune to it. Nobody is immune to advertising, and millennials click paid ads every day. It starts with understanding your target audience.