Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Expedia had actually been powering Travelocity.com since 2013.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. Market Share.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 It is much more than a course builder and the pricing reflects that. But it provides the following features (which are limited but a good place to start). In the news. 2 Teachable. 3 Thinkific.

Transform 226

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Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Transform 145

Transform Place Promotion Product 145

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Rock Content

DECEMBER 10, 2015

This includes a mix of interactives from news media, brands, geopolitical organizations, and designers who are just doing it for fun. Important because: This interactive website profiles NASA astronaut Scott Kelly’s trip to the International Space Station and his time in space throughout 2015. Time: A Year In Space.

Education 73

Education Real Estate Energy Entertainment 73

Hubspot Marketing

JANUARY 24, 2023

However, the sudden popularity of the software has raised concerns about its ethicality in the creative community — questioning if its use should even be encouraged in the first place. DALL-E 2 Pricing: Free Image Source DALL-E 2 is arguably one of the market's most advanced AI image generators. AI Image Generators 1.

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Search Engine Land

MARCH 10, 2023

Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

JANUARY 18, 2023

Google Sending Mobile Usability Warnings To Huge Number Of Webmasters 2015: These notifications warned there were critical mobile usability errors on 100% of the pages on the site and thus the pages would be “displayed and ranked appropriately for smartphone users.” 2015: The whole page looked right out of Google’s search results design.

Search Marketers 112

Search Marketers Real Estate Law SEO 112

Search Engine Land

MARCH 8, 2023

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab 2020: The ad unit had a campaign life of 24 hours and was designed to align brands with the most popular and relevant trends of the day.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

JANUARY 8, 2023

2015: Google finally seemed ready to launch its long-anticipated comparison site for car insurance. 2015: An analysis showed a gradual but continual losses back to Google, and Yahoo’s share of Firefox 34 clicks dropped from 43% (Dec. Google Named Fortune’s Best Place To Work, But Rich Early Employees Checking Out.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Ariyh

APRIL 3, 2023

We’ve seen how placing your product further or closer to a model can make your brand seem either prestigious or mainstream, and that rational vs emotional messages work best in different positions. P.S.: If you’re a small brand, try copying the ad creatives of large competitors. Want your brand here?

Product 62

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Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream. Google Testing Single Line Sitelinks?

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Hubspot Marketing

MARCH 15, 2024

While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. Make Safe Happen Nationwide’s 2015 Make Safe Happen ad featured a young child describing things they’d never do. There’s a lot to be learned from the Super Bowl. The ads, of course.

Transform 111

Transform Advertising Advertisers Food 111

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 123

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Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 137

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Ariyh

OCTOBER 23, 2023

Want your brand here? The study was carried out on a large online retailer in 2015. Since then, the market has become more saturated and ecommerce brands found new ways to compete for people’s attention. Get free resources This announcement was sponsored. Click here. Competition to hold attention may be even fiercer now.

Retail 99

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Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 107

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Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. The good news All that said, FIFA has signed up 30 different brand sponsors for this WWC. In 2019 they only had 12. from 2019). from 2019).

Marketing 75

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Search Engine Land

OCTOBER 23, 2023

The search engine revealed that: It quietly increase ad prices by as much as 10% without telling advertisers. 2015 By 2015 Google maintained nearly 64 percent of search share on desktop and almost 90 percent of mobile in the US. The highest bidders of ad auctions don’t necessarily win.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Search Engine Land

FEBRUARY 15, 2023

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Google Mobile Testing New Loading User Interface 2015: It experimented with new loading effects as you navigated throughout the search results.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

JANUARY 12, 2023

2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. by Chris Liversidge.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content.

User-Generated 112

User-Generated Retail Shoppers Shipping 112

Hubspot Marketing

FEBRUARY 5, 2024

As they succeeded, their customers became their brand evangelists. Over time, Wise narrowed customers' most important demands into three features: Price, speed, and ease of use. Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand.

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Martech

OCTOBER 23, 2023

However, he alleged he was unsuccessful as Google already had deals in place, reports Big Tech On Trial. Despite believing this would create a “win-win-win” situation, every company Austin pitched the idea to rejected Branch allegedly due to contracts in place with Google. Google is branded a ‘benevolent dictator’ by Booking.com (Oct.

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Welcome Software

SEPTEMBER 26, 2023

However, my perspective shifted when I arrived at Dow Jones in 2015, leading to two crucial realizations: Value of Incremental Growth: I recognized that within scaled businesses, even small increments in growth could translate into multi-million-dollar gains. Adjust your pricing? Do you want to add a new product to your product suite?

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Hubspot Marketing

MAY 6, 2024

Analysts and experts shared their views about this with TIME magazine: Jasmine Enberg from Insider Intelligence believes Twitter’s brand is closely connected to Musk’s personal brand. Another reason for this decision is that Twitter’s research from 2015 showed that over 500,000 users were using Twitter without logging in.

Advertising 95

Advertising Advertisers User-Generated Marketing 95

Neil Patel

APRIL 26, 2021

This ad experience allows advertisers to share content with listeners in unique ways, including the option to build branded playlists and own all of the ad space on a particular station. Brand Stations. Branded Stations. Elements of the campaign will dominate the background, giving listeners maximum exposure to your brand.

Advertising 77

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Welcome Software

SEPTEMBER 26, 2023

However, my perspective shifted when I arrived at Dow Jones in 2015, leading to two crucial realizations: Value of Incremental Growth: I recognized that within scaled businesses, even small increments in growth could translate into multi-million-dollar gains. Adjust your pricing? Do you want to add a new product to your product suite?

Transform 40

Transform Retail Customer Journey Price 40

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. 23:07] Is there some place you’d invite people to connect with you? It's short, simple, easy to remember.

User-Generated 74

User-Generated Real Estate Transform Place 74

Backlinko

MARCH 30, 2024

It’s a place where you can find anything that’s a bit weird, from toilet paper with Donald Trump’s face on it and a book with 500 facts about Godzilla to a massager for your cat’s face. This advanced tool provides results from other search engines to compile a list of prices from various travel sites and airlines.

Affiliate Marketing 72

Affiliate Marketing Food User-Generated Marketing 72

Exposure Ninja

JUNE 16, 2022

Some celebrate in the form of parades, protests and being open about their gender identity and sexuality, while others quietly think about it to themselves, in a place where their love for another person could put their whole life at stake. See if they have flagged any issues with brands engaging in rainbow-washing in the past.

Non-Profit 105

Non-Profit Education Law Promotion 105

Hubspot Marketing

JULY 28, 2022

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. Your competitors are using Google Ads (and they might even be bidding on your branded terms). If you have an ecommerce store and a physical product, your location should be set in the places where you ship.

Advertising 145

Advertising Advertisers User-Generated CRM 145

Hootsuite

NOVEMBER 4, 2019

There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. That number from Pew Research is way down from 71% in 2015. Facebook turns 16 in 2020.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Neil Patel

JANUARY 7, 2023

It uses data from a variety of sources to provide users with information about people, places, and things. In 2015, Google added 3.5 Rich snippets are pieces of information that appear under your listing, such as your rating or the price of your product. How well do you think your brand is doing with semantic search?

SEO 95

SEO User-Generated New Technology Price 95

Duct Tape Marketing

APRIL 21, 2017

Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. Price: FREE, while plans start at $9.99/month Price: Starts $49/month with FREE 15-Day Trial. Price: Starts at $9.99/month

Social Media Marketing 65

Social Media Marketing Price User-Generated Analytics 65