Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Though that traffic stat is from 2015, the influence of video is only growing. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Have you been using video content on your site lately?

Fashion 111

Fashion Millennials Education Content Marketing 111

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. Unfortunately this change has created a gap between what we as consumers are looking for and the kinds of marketing brands produce, the kind of marketing that we as content marketers produce.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.).

Fashion 111

Fashion Food Millennials Entertainment 111

Hubspot Marketing

JANUARY 27, 2020

The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). 40% of marketing and sales teams say that machine learning and data science-based AI will be a crucial part of their future strategies ( 2019 Data Science and Machine Learning Market Study ). World Economic Forum ). eMarketer ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Content Marketing Institute

OCTOBER 3, 2018

Some brands rely on hashtags to cull UGC content, then use the hashtag as evidence of permission to repost. Calvin Klein’s ongoing #MyCalvins campaign generates a seemingly endless supply of attractive millennials looking to become Insta-stars. Cover image by Joseph Kalinowski/Content Marketing Institute.

Law 111

Law Branding User-Generated Millennials 111

Rock Content

OCTOBER 21, 2015

For content managers, the report served as a reminder that new media strategies can be instructive both in terms of content creation and delivery. Emerging news platforms often mirror the best qualities of content marketing in that they are highly visual, driven by content of exceptional quality and engineered to be highly shareable.

Millennials 92

Millennials Fashion Food Entertainment 92

Contently B2C

AUGUST 8, 2016

While 92 percent of consumers trust recommendations from other consumers more than from branded content, a survey by Econsultancy found that 42 percent of fashion and beauty marketers currently devote less than 10 percent of their budget to influencer content. Virtual reality. uence future purchases.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Hubspot Marketing

APRIL 9, 2024

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 115

Advertising Advertisers PR Millennials 115

Duct Tape Marketing

SEPTEMBER 29, 2016

The Nielsen Company conducted a worldwide survey and found that consumers trust word of mouth marketing the most; 90 percent of survey-takers believe recommendations from people they know while 70% put faith in reviews posted by strangers online. Even millennials are said to be obsessed with user-generated content. Refinery 29.

User-Generated 78

User-Generated Branding Millennials Retail 78

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. It shows that Cowrywise’s content regularly hits home with the readers. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks.

Marketers 136

Marketers Marketing User-Generated Social Media Marketing 136

Marketing Insider Group

SEPTEMBER 21, 2015

Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. It’s a worrying trend for brands who are trying to reach the millennial generation. The number of ad-block users is expected to only go up in the coming years.

User-Generated 104

User-Generated Millennials Advertising Advertisers 104

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Hubspot Marketing

MAY 3, 2018

Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. Back in 2015 , Google made a change to its algorithm that now penalizes sites that aren't mobile optimized. Step 1: Understand your audience.

eBook 145

eBook SEO User-Generated Millennials 145

Duct Tape Marketing

FEBRUARY 9, 2017

And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy. Facebook launched the Facebook Live service in August 2015 for verified public persons through the iOS Mentions app. Millennials are in love in Snapchat. And guess what?

Millennials 74

Millennials Advertising Advertisers Price 74

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. ” 11.

Transform 110

Transform User-Generated Millennials Marketers 110

SocialPilot

JULY 4, 2025

These posts feel fun, fresh, and native to LinkedIn’s evolving content tone. Best for the brands that share viral challenges/memes, and companies that focus on reactive or moment marketing. According to the YPulse Survey , over 75% of Gen Z and Millennials share memes. In 2015, I was freelancing and forgot to invoice clients.

Thought Leadership 64

Thought Leadership Transform User-Generated Gen Z 64

Duct Tape Marketing

APRIL 2, 2025

Carlos challenges the status quo with his core thesis: Marketing as we know it is dead. As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what cant be automated: human relationships. I go back and I look at some of my earlier content.

Marketers 63

Marketers Marketing Branding Communications 63

Marketing Insider Group

FEBRUARY 13, 2024

But the real magic in marketing isn’t just in the “sell”. Let’s take a moment and travel back in time to 2015. And Michele Miller was still the head of content strategy at eBay Enterprise. What does this mean for marketers and businesses? How do you go from product-centered to story-driven content marketing then?

Transform 129

Transform Millennials Entertainment User-Generated 129