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5 key trends we’re seeing in B2B marketing

Martech

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 136
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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Join us , why don’t you!? Mingle with thousands of your marketing peers (can you say brainpower?

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Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference

Adobe Experience Cloud Blog

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. How Do I Do Consumer Engagement?

Health 134
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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). Buffer , 2014).

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The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

Adobe Experience Cloud Blog

Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. In a 2015 study, Zak tested the power of story and its effect on charitable giving. Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals?

Branding 134
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Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

Even the best direct mail piece still takes a few days to arrive. In a world where buyers demand immediate, relevant information, it’s infinitely easier to fulfill those demands via digital channels because we can listen to the requests and automatically respond.

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6 Account-Based Marketing Insights from #FlipMyFunnel

Adobe Experience Cloud Blog

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. Here’s a summary of key takeaways from six sessions that I attended: Where It All Began.