Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this. are 50 and up.

Millennials 121

Millennials Gen Z User-Generated Marketing 121

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Could you host an event or an Instagram Live where you chat with a thought leader your users would care about?

Gen Z 110

Gen Z Branding PR Marketing 110

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Advertising Advertisers Gen Z 122

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Content Marketing Institute

NOVEMBER 5, 2018

HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. A winner of a Halo Award , the DKB Foundation in 2017 hosted Second Chance Summits in Seattle and Atlanta, created a Second Chance Job Fair in Seattle and had 750 unique users of its Second Chance Employment Kit. In 2015, it released the survey results (e.g.,

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. Apple’s #ShotOniPhone.

Gen Z 143

Gen Z User-Generated Millennials Shoppers 143

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators. Glow-ups also work great for generating positive engagement. In short, no.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hubspot Marketing

AUGUST 18, 2022

In this exchange, the high-end designers can expose their name to a new generation of potential consumers, who will increasingly aspire to own more pieces from those high-end collections while furthering the idea that Target can be a store to find fashion-forward clothing. Image Source. Why Target Co-Branding Campaign Works. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

MAY 10, 2022

Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Whirlpool earned the #2 spot in the Ad Age-Harris Poll Gen Z brand tracker , which ranked brands making the most progress among ages 18-24 during Q1 of 2022. The Wrapped website was created for non-Spotify users.

Gen Z 137

Gen Z Branding Law Transform 137

Buffer Marketing

DECEMBER 20, 2023

  The Barbenheimer mashup became a cultural phenomenon that no social media marketer (or user, for that matter) missed in their feed. Movie generated $1.36 The first teaser which masterfully integrated themes from the game, generated over 57 million organic views in 72 hours, making it HBO’s most-watched teaser of all time.

Gen Z 130

Gen Z 2023 Trends User-Generated Social Media Marketing 130