Remove 2015 Remove Search Marketers Remove User-Generated
article thumbnail

Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Compared to traditional search, which relies mostly on keyword matching, AI search uses advanced algorithms to understand the context and intent behind the query. And here lies the potential problem. Where is this headed?

Transform 130
article thumbnail

This day in search marketing history: January 14

Search Engine Land

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]. 2015: Return on investment rose as revenue outpaced the rise in spending. Market Share. Hell yes we are!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This day in search marketing history: January 12

Search Engine Land

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Search App For Android Updated.

article thumbnail

This day in search marketing history: January 7

Search Engine Land

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

article thumbnail

This day in search marketing history: March 25

Search Engine Land

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

article thumbnail

This day in search marketing history: January 5

Search Engine Land

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. Best Buy to sell search ads under its own in-house media company. 2018: Search marketers weighed in on their experiences since the change took effect.

article thumbnail

This day in search marketing history: January 2

Search Engine Land

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google?