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Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 2015 Is the Year of Sales and Marketing Alignment. Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Share the pain?
Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges? This struggle is real.
Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. Marketing automation has transformed over the years into a scalable, behavior-based engagement marketing platform. True digital transformation is a journey with multiple layers and aspects.
Here are three ways that technology is transforming marketing: 1. On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”
I sat down with a few founders to learn more about how LinkedIn has transformed their businesses. This is especially true when your individual thoughtleadership aligns closely with the mission of your company. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.
Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. This is a crucial step in the personalization process that many consumers expect and appreciate in 2015. Businesses should make 2015 the year that they truly master the customer lifecycle. Share your thoughts in the comments below.
Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” Transform Data into Business Insights. These are human attributes above and beyond what AI can do.
In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015. According to the Marketing Leadership Council, transformational marketing requires your success in three areas: tools, alignment, and methodology.
In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. And today, your target market is largely online. This can work for any marketer.
In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. And today, your target market is largely online. This can work for any marketer.
According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. Instead, they should pursue long-term, transformational brand-inspired growth.
Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketing Transforms. Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! 6:30am Fun Run along the Embarcadero!
On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. Third, you may want to consider transforming your outbound SDR team to account-based SDRs. I’d love to hear from you in the comments below.
It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. In 2015, the company noticed that its youthful employees were posting content featuring their workout routines – wearing Reeboks, of course. Have a seat. Prepare for a shock.
Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. Whoa, wait a minute, WHAT?! That won’t last.
Based on a 2015 E-Expectations study of high school students: 78% of respondents indicated that college websites make a difference in their perception of the institution. In addition to meeting admissions goals, institutions need to worry about increasing student retention and graduation rate to transform students into donors and advocates.
Look beyond keyword research into content opportunities that will make content stand out and provide thoughtleadership. Is there an employee who transformed the industry landscape with new or innovative technology? It should be well-researched, localized, easy to read, and backed by an author with expertise.
Chris Schembra: My journey, the story for this talk starts in July of 2015. It was July of 2015. Chris Schembra: So for the first half a year, from July of 2015 we just started kind of hosting dinners and no real intention other than I was lonely because I’d just broken up with a girlfriend. Chris Schembra: Of course.
Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Without hyperbole, this was the year that Cannes Lions transformed into a shindig–Silicon Valley-style. I thought that might be a hard sell.
ThoughtLeadership & Expert Takes Thoughtleadership posts position your brand or founder as a strategic, future-focused, and leading voice in your industry. Great thoughtleadership feels insightful, disruptive, or personal, not safe or self-promotional. We almost shut down in year one.
It needs to be pieced together and transformed into actionable intelligence to be of any practical use. I’d like to hear your thoughts in the comments. The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and ThoughtLeadership.
And I have to say, I’m truly excited for 2015. I’d love to hear what you or your marketing teams are striving to do better, more of, or less of in 2015. John Hagel : Oh [chuckles], it’s definitely heading for a major transformation. I encourage you to check out my post kicking off this series.
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