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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 2015 Is the Year of Sales and Marketing Alignment. Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Share the pain?

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges? This struggle is real.

Transform 134
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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. Marketing automation has transformed over the years into a scalable, behavior-based engagement marketing platform. True digital transformation is a journey with multiple layers and aspects.

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Here are three ways that technology is transforming marketing: 1. On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Marketing

I sat down with a few founders to learn more about how LinkedIn has transformed their businesses. This is especially true when your individual thought leadership aligns closely with the mission of your company. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

Transform 101
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6 Vital Features to Look for in Marketing Automation Software this Year

Adobe Experience Cloud Blog

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. This is a crucial step in the personalization process that many consumers expect and appreciate in 2015. Businesses should make 2015 the year that they truly master the customer lifecycle. Share your thoughts in the comments below.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” Transform Data into Business Insights. These are human attributes above and beyond what AI can do.

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