Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Sprout Social

DECEMBER 6, 2016

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.

Branding 110

Branding Manufacturing Entertainment User-Generated 110

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2016: Here’s what the move meant for those managing Bing Ads campaigns. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 109

Search Marketers User-Generated SEO Marketing 109

Rock Content

SEPTEMBER 23, 2020

Brands approach their customers by calling them by their names, offering what they want, and making more accurate contact. How can brands run personalized marketing? Personalized marketing is a strategy that helps brands to communicate with individual customers in highly targeted approaches. Keep on reading!

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketing 72

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. Google Creates Smart Sitemap Generator Tool.

Search Marketers 121

Search Marketers Non-Profit Marketing Marketers 121

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. What is a pop-up form?

Real Estate 144

Real Estate User-Generated Marketing Marketers 144

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Since 2016, the number of businesses using video content for marketing has increased by 41%. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 138

Gen Z User-Generated Marketing Marketers 138

Sprout Social

AUGUST 15, 2016

Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. With this feature, users can add photos or live videos that only last for 24-hours before vanishing.

Branding 91

Branding User-Generated Social Media Marketing Management 91

Hubspot Marketing

SEPTEMBER 5, 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Here are nine goals to help your brand get noticed. Goal 1: Increasing brand awareness.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Hootsuite

MARCH 27, 2024

Boosted posts are the easiest and most user-friendly way to start advertising on social platforms. Source: Instagram On LinkedIn, there are a few more objectives options for boosted posts: website visits brand awareness engagement video views, and messaging. And there’s one more con that iPhone users should be aware of.

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Digital Marketer

DECEMBER 2, 2022

Let’s take a look at some of the most high-profile and harmful ad fraud cases of recent years that have impacted some of the most well-known brands around the world. Methbot: $5 million a day lost through fake video views. DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible.

Advertising 78

Advertising Advertisers Retail User-Generated 78

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Branding 69

Branding Manufacturing User-Generated Retail 69

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Build brand awareness and put a stake in the ground with video content. If you’re like the majority of social marketers , brand awareness is your top goal.

Video Marketing 129

Video Marketing Education Marketing Marketers 129

Sprout Social

OCTOBER 14, 2016

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. — Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. — Kayla Chatkiewicz (@kaychatz) October 12, 2016. Uses Branded & Popular Hashtags.

User-Generated 90

User-Generated Analytics Branding Management 90

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. Stay Authentic and On-Brand. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

JULY 29, 2022

Dirty data can cost brands not only money but also time, as they take actions based on inaccurate information. Your list likely has disengaged users, spam addresses, and duplicate emails that threaten the integrity of your data. Here are the top features to look for in marketing automation software: User-friendly, intuitive interface.

CRM 98

CRM Marketing Marketers User-Generated 98

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users. billion monthly active users. Then a data breach happened.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Yet with 43% of users in the 20- to 39-year-old age bracket, 1 there are now hundreds of millions of users with serious purchasing power. After that, select which category best represents the brand and click Next.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT.

Manufacturing 81

Manufacturing Millennials User-Generated Analytics 81

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Try our social media management and analytics tools with a free 30-day trial !

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. The best way to kill the competition on Search is to have the audience’s first search, be your brand. Attract that user back.

Retail 69

Retail Marketing Mix User-Generated PR 69

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Building brand presence. Interacting with consumers.

Marketing Strategy 106

Marketing Strategy Marketing Marketers User-Generated 106

Neil Patel

FEBRUARY 2, 2021

But generating leads is easier said than done. For some of you, Quora might be your next best lead-generation hack. As of March 2016, the platform was up to 300 million monthly unique users. As of March 2016, the platform was up to 300 million monthly unique users. Track Your Quora Analytics.

User-Generated 94

User-Generated Marketing Marketers Analytics 94

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Affiliate marketing brings momentum to lead generation and sales that most business owners have been dreaming of since they first had the seed of an idea for their companies. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Dana Nicole

FEBRUARY 1, 2021

“ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. Thus, they’ll work on technical, analytical and communication skills, but not on being more curious. For example, Google announced the sunsetting of Universal Analytics (UA) , and we have to move to GA4.

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Orbit Media Studios

MARCH 8, 2022

We use Analytics to track the traffic. In 2016, the search results helped visitors find websites with wedding dresses. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search. And in 2021 those clicks generated $209B in revenue, up 42% from 2020.

SEO 106

SEO B2C Transform User-Generated 106

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. They almost always explicitly ask for users to take some form of action, whether that’s a click, share or submission. — Save Your Sole (@saveyoursole) October 11, 2016. Through Oct.

User-Generated 94

User-Generated Promotion Price Management 94

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Sprout Social

JANUARY 9, 2017

billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook. Additionally, data from Digiday found some brands see 85% of their video views on Facebook happen without any sound. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5%

User-Generated 112

User-Generated Promotion Management Branding 112

Sprout Social

NOVEMBER 15, 2016

Turning Employees Into Brand Advocates. When building an online presence, you’re really focused on generating awareness and driving organic reach. What better group to represent your brand than the people who define it? One of the easiest ways to turn your employees into brand advocates is to make it easy.

Transform 94

Transform Entertainment Whitepaper User-Generated 94

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat. — Airbnb (@Airbnb) August 27, 2016. pic.twitter.com/mrKyaTYby1.

User-Generated 90

User-Generated Food Place Marketing Strategy 90

Sprout Social

APRIL 19, 2017

This is the way social media ROI is viewed through a traditional perspective: A user clicks a link in your Tweet, then makes a purchase. Social ROI looks more like this: You build familiarity with a user through sharing multiple valuable social media posts. Unfortunately, that rarely happens. How to Find the Information in Sprout.

User-Generated 102

User-Generated PR Promotion Advertising 102