Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. Views act as social proof to persuade users to take a moment and check out your content. Genuine users. Mind-blowing. Viewsexpert.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016.

Advertising 123

Advertising Advertisers Transform User-Generated 123

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.” Connecting with past users when they move on. Connecting with past users when they move on. The right tool for the job.

Customer 117

Customer Branding User-Generated Millennials 117

Hubspot Marketing

DECEMBER 6, 2023

Since it began in 2016, Spotify Wrapped has given users a detailed analysis of their listening habits each year. Since then, Spotify users can see their year-end data within the platform’s app and easily share listening stats directly to their Instagram stories. That’s a lot of positive engagement Spotify can count on each year.

User-Generated 100

User-Generated Branding Marketing Marketers 100

Search Engine Land

FEBRUARY 24, 2023

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.

Search Marketers 139

Search Marketers Neuromarketing SEO Marketing 139

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. What is TikTok marketing?

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Rock Content

SEPTEMBER 29, 2016

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. The post GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions appeared first on ScribbleLive. Learn more about GITEX and ScribbleLive.

Content Marketing 61

Content Marketing User-Generated Marketing Marketers 61

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 127

User-Generated Transform Advertising Advertisers 127

Sprout Social

DECEMBER 6, 2016

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.

Branding 111

Branding Manufacturing Entertainment User-Generated 111

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2016: Here’s what the move meant for those managing Bing Ads campaigns. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 119

Search Marketers User-Generated SEO Marketing 119

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Searchmetrics study shows most apps are not utilizing Google App Indexing 2016: While most top websites had apps, only 30% of those Android apps and 19% of those iOS apps had deployed App Indexing. 2011: Spoiler alert: No.

Search Marketers 100

Search Marketers User-Generated Marketing Marketers 100

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 132

Search Marketers Non-Profit Marketing Marketers 132

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 126

Gen Z User-Generated Transform Social Media Marketing 126

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 98

Search Marketers Marketing Marketers User-Generated 98

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. What is a pop-up form?

Real Estate 144

Real Estate User-Generated Marketing Marketers 144

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Consumers love it because it’s easy and convenient, and brands are on board with it because it allows them to close sales without also having to lure customers away from the original point of discovery.

Shoppers 77

Shoppers Gen Z Digital Marketing User-Generated 77

Rock Content

SEPTEMBER 23, 2020

Brands approach their customers by calling them by their names, offering what they want, and making more accurate contact. How can brands run personalized marketing? Personalized marketing is a strategy that helps brands to communicate with individual customers in highly targeted approaches. Keep on reading!

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketing 72

Backlinko

MARCH 13, 2024

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Market measurement 15% User experience 12.4% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88

Market Research 87

Market Research Non-Profit Transform Marketing 87

Search Engine Land

JUNE 6, 2023

It is a step toward Google’s narrative of writing content for users first. Content for generative AI and content for Perspectives I’ve read Google’s documentation on generative AI search and the thought leadership already published for Search Generative Experience (SGE) and Perspectives. SUBSCRIBE See terms.

User-Generated 102

User-Generated Transform eCommerce Thought Leadership 102

Search Engine Land

APRIL 22, 2024

It allows the search engine to temporarily empower SEOs and brands as a means to an end – extracting data to improve its algorithms and continually improve its understanding of the web. This is because users might discover a webpage through various Google keywords. Both schema and metadata attempt to achieve this same goal.

SEO 130

SEO User-Generated Advertising Advertisers 130

Hubspot Marketing

MAY 10, 2017

Brands can use the scarcity principle to persuade people to fill out a lead form, purchase a product, or take another desired action. Now that we’re all up to speed on scarcity, we wanted to highlight 10 other brands that successfully have successfully used the principle to market and sell different products. 1) Snap Inc.

Branding 128

Branding Price Shoppers Law 128

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e.,

Search Marketers 98

Search Marketers Real Estate SEO Marketing 98

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Optimization score comes to Google Ads app 2020: Also, Dark mode.

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? To get your brand noticed, you have to expose people to your updates on a regular basis. No leads; no conversions.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.

Gen Z 122

Gen Z Millennials User-Generated Marketing 122

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. Google to boost mobile-friendly algorithm this May 2016: Google said mobile-friendly sites would “not be impacted by this update.” DuckDuckGo launches Directions!

Search Marketers 98

Search Marketers Marketing Marketers SEO 98

Sprout Social

AUGUST 15, 2016

Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. With this feature, users can add photos or live videos that only last for 24-hours before vanishing.

Branding 94

Branding User-Generated Social Media Marketing Management 94

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. What Time Is The State Of The Union? Yahoo Sees Big 1.6%

Search Marketers 101

Search Marketers SEO Marketing Marketers 101

Buffer Marketing

FEBRUARY 5, 2024

And since 2012, the skew of traffic that isn’t accurately measured has only increased as Internet users have become more privacy-conscious and moved to closed apps.   The last time we got any real figures on the percentage of online sharing activity that was dark social was in 2016 – it was estimated at 84 percent.

Analytics 106

Analytics User-Generated Digital Marketing Communications 106

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 102

Search Marketers SEO Marketing Marketers 102

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

User-Generated 96

User-Generated Entertainment Shoppers Fashion 96

Rock Content

JULY 14, 2023

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. Many businesses already partake in content marketing by publishing consumable content on public platforms to boost brand awareness—think social media. What Is Content Marketing?

Content Marketing 84

Content Marketing Automobile User-Generated Real Estate 84

Litmus

OCTOBER 21, 2022

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. Internet service providers (ISPs) provide mailboxes to end users as part of their paid services. Brand Indicators for Message Identification (BIMI).

User-Generated 119

User-Generated Branding Marketing Marketers 119

Content Marketing Institute

FEBRUARY 5, 2018

Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. On top of that, users comment on Facebook Live videos at 10 times the rate of standard content. Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. Users spend an average of 32.8

Promotion 167

Promotion User-Generated Content Marketing Branding 167

Hootsuite

MARCH 27, 2024

Boosted posts are the easiest and most user-friendly way to start advertising on social platforms. Source: Instagram On LinkedIn, there are a few more objectives options for boosted posts: website visits brand awareness engagement video views, and messaging. And there’s one more con that iPhone users should be aware of.

Advertising 109

Advertising Advertisers Thought Leadership User-Generated 109