Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. Zendesk has proven itself to be successful in cultivating and maintaining customer loyalty.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

JUNE 23, 2011

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. All employees are empowered but 13 community managers and 26 super users support over 6 million customer interactions. Helps decrease calls to the call center, increases customer loyalty and decreases support costs.

Food 94

Food PR B2C Customer loyalty 94

Martech

OCTOBER 5, 2023

The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. ( A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. With more delivery and pickup, customer loyalty is waning.

Retail 122

Retail Customer Shoppers eCommerce 122

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience. 30% of UK B2C companies are still not back to pre-pandemic CX levels. Consumer confidence in June 2021 at highest level since 2016. Customer Journey Mapping Best Practice Guide.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Martech

JULY 13, 2022

In a 2021 Qualtrics/ServiceNow study, 43% of respondents said they’d likely switch brands after only one negative customer service experience. Another study by Statista revealed that between 2016 and 2020, 40% of U.S. customers said they stopped doing business with a company because of poor customer service.

Customer 111

Customer CRM Health Communications 111