Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 101

Customer Branding User-Generated Millennials 101

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 47

Millennials Entertainment User-Generated Marketing 47

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Don’t believe us?

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. We also can’t forget the rise of social media as a marketing platform, giving businesses a new and unique way to build brand awareness, interact with audiences, and inspire sales. It was shut down in 2017 after a decline in its user base.

Gen Z 125

Gen Z User-Generated Transform Social Media Marketing 125

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2016, 18.1 According to Tubular Labs data: In 2014, 12.8

Gen Z 126

Gen Z Millennials Marketing Marketers 126

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Since 2016, the number of businesses using video content for marketing has increased by 41%.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 101

Education Marketing Strategy Branding Energy 101

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 7 Personalized Marketing Examples. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 138

Gen Z User-Generated Marketing Marketers 138

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Affiliate marketers are influencers that weave a company’s products and services into authentic conversations that are already happening online. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Marketing Insider Group

NOVEMBER 20, 2019

Activating your employees to tell your brand story. And, if they’re skilled at communicating to millennials, they might become your best PR people. If she’s willing to work there and her talents are up to the task, she might bring a level of consistency to your product that your other employees haven’t found. It’s a win-win.

Transform 98

Transform Fashion Manufacturing Millennials 98

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016. This example from luxury watch brand Shinola is engaging in many dimensions.

Customer 102

Customer Gen Z Manufacturing Energy 102

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Transform 136

Transform Marketing Marketers Millennials 136

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. Leverage User-Generated Content.

Manufacturing 81

Manufacturing Millennials User-Generated Analytics 81

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. As of 2016 Facebook was processing 2 billion daily searches. Audio search. Google, Bing).

Shoppers 116

Shoppers Retail Finance User-Generated 116

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. of consumer messages to financial brands needing a response actually get one.

Advertising 86

Advertising Advertisers User-Generated Communications 86

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. A brand that clearly communicates the value of its products or content registers in the mind of a prospective customer. Effective Marketing Solutions in 2016. Why the major changes?

Transform 40

Transform Millennials B2C CMO 40

Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). One of the trickiest parts of a successful Black Friday social media strategy will be for your brand to stand out in the sea of other brands clambering for buyer attention.

Shoppers 91

Shoppers Retail Millennials Promotion 91

Litmus

JUNE 14, 2024

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. That may be why 40% of email marketers said that designing emails tend to hold up production.

Millennials 86

Millennials Copywriting Email Marketing New Technology 86

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 2) Brands will lean on messaging apps more than ever.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Hubspot Marketing

APRIL 29, 2024

This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What great times these were!” And that makes sense.

Gen Z 88

Gen Z Fashion Millennials Food 88

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Launched in March 2016, Mastodon has about 2.5

Gen Z 117

Gen Z Marketing Marketers Millennials 117

Litmus

AUGUST 3, 2023

Started by outdoorsy brands like Patagonia and REI, these bold campaigns put a spotlight on bigger issues and appeal to younger consumers looking to break free from tradition. Shoppers like to buy from brands they know are giving back, especially during the holiday season. This post originally published in fall 2016.

Shoppers 74

Shoppers Retail Millennials Analytics 74

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Create more effective branding.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

JUNE 28, 2023

In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” In response, the company’s leadership tried to distance the brand from the partnership. So far, 2023 has been a challenging year for Bud Light. Knowing your audience.

Gen Z 111

Gen Z Millennials Price Promotion 111

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Which means that if your brand has a presence on Instagram, your audience will likely follow you. and Friday at 10–11 a.m.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. The most popular branded YouTube channel is LEGO, which has over 7.1

Video Marketing 139

Video Marketing Millennials Gen Z User-Generated 139