Contently B2C

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.

Millennials 52

Millennials Promotion Advertising Advertisers 52

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Don’t believe us?

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Launched in March 2016, Mastodon has about 2.5

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 98

Education Marketing Strategy Branding Energy 98

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Since 2016, the number of businesses using video content for marketing has increased by 41%. YouTube helps about 90% of the viewers to discover new brands or products.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Effective school promotion. Run Hide Fight. Watts Hall.

Education 111

Education Gen Z Millennials Promotion 111

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. But how does that work, and how have other brands put it into practice? Creepy -- or great marketing? The Example. He wasn’t kidding.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. 2 An influencer will make money when a business makes money—and it’s this incentive that keeps them pumped about promoting affiliate links and products. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. Create and promote events.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Luke Combs (@LukeCombsMusic) December 20, 2016. Brian Fanzo.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Transform 136

Transform Marketing Marketers Millennials 136

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. In 2018, ByteDance merged with Musical.ly

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. This technology and the rise of sonic branding in marketing through sonic logos, “earcons”, and other forms of branded audio content provide creative opportunities for advertisers to connect with audio searchers.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. of consumer messages to financial brands needing a response actually get one.

Advertising 86

Advertising Advertisers User-Generated Communications 86

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). Make this pin the best promotion you’re running. Create different promotions for different audience types. Black Friday is around the corner.

Shoppers 91

Shoppers Retail Millennials Promotion 91

Bannerflow

JULY 5, 2019

Telecom firm O2 crossed channels with its programmatic campaign to promote a TV commercial. For its O2 Refresh campaign the brand repurposed the same TV ads for mobile but made them more relevant. It’s worth noting that The Economist followed up this display campaign with another, this time focused on millennials.

Millennials 68

Millennials Advertising Advertisers Communications 68

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. Most local brands apply this trick and it works.

User-Generated 61

User-Generated Transform Promotion Advertising 61

Duct Tape Marketing

FEBRUARY 9, 2017

At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy. The results?

Millennials 64

Millennials Advertising Advertisers Price 64

Econsultancy

MARCH 4, 2022

SaaS brand Attest has released an October 2021 report which shows interest in product subscription brands has begun to subside in the US after experiencing high levels of new sales during 2020. 91% of ecommerce CMOs believe their brand’s revenue will grow in the next 12 months. in Q3 2020 to $103.43 up from $57m.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 2) Brands will lean on messaging apps more than ever.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Litmus

AUGUST 3, 2023

Started by outdoorsy brands like Patagonia and REI, these bold campaigns put a spotlight on bigger issues and appeal to younger consumers looking to break free from tradition. Shoppers like to buy from brands they know are giving back, especially during the holiday season. This post originally published in fall 2016.

Shoppers 73

Shoppers Retail Millennials Analytics 73

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. — Amazon Help (@AmazonHelp) September 25, 2016. What's up with that?!?! ^RL

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. Take a look at the data and the numbers. Maybe you can use some of these in your next budget meeting. Content Marketing Institute ).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. It’s Where Everyone Is.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. How heavily you want to brand this blog, in relation to your main brand, is up to you. About" page.

eBook 145

eBook SEO User-Generated Millennials 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. This could be helpful for providing brand awareness to local brands. tech firms. Kuaishou.

Gen Z 129

Gen Z Millennials User-Generated eCommerce 129

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. So, you’ve established that campaigns are indeed like your very own brand platform. Why is this so important?

Education 109

Education Non-Profit Transform User-Generated 109