illumin

APRIL 23, 2024

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives.

Entertainment 111

Entertainment Advertising Advertisers Education 111

Adobe Experience Cloud Blog

JANUARY 13, 2016

We set out to see what words marketers are planning to retire in 2016, and we got some surprising results. Let’s take a look at some of the jargon, marketing-focused and otherwise, that marketers would like to retire in 2016 and why. So what words do marketers want to say sayonara to in 2016? Marketing-Specific. Thought leader.

Thought Leadership 91

Thought Leadership Communications Email Marketing Promotion 91

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. My Main Content Marketing Prediction For 2016?

Content Marketing 93

Content Marketing Telemarketing Entertainment Marketing 93

Hubspot Marketing

AUGUST 8, 2022

Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. All this to say, if you're looking to engage with your audience, build a community, and nurture brand loyalty with video, Instagram deserves a chance on your marketing roster. Instagram Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. The best YouTube promotion services work with a network of REAL users who view and interact with videos. Mind-blowing. Stormviews.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa.

Customer 112

Customer Millennials Advertising Advertisers 112

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. What is TikTok marketing?

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

Search Marketers 124

Search Marketers SEO Marketing Marketers 124

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. Branded hashtag challenge. So far, branded hashtag challenges seem to be the most popular approach for brands on TikTok. Brand takeover ad.

Branding 145

Branding User-Generated Promotion Advertising 145

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Search Engine Land

JANUARY 27, 2023

Google Updates The General Guidelines Section Of Their Webmaster Guidelines 2016: It expanded on examples about how to help Google find your webpages, how to give them better ideas on what those pages were about and how to make webpages that are good for visitors. Google said they take each request incredibly seriously. Not at all.

Search Marketers 119

Search Marketers Real Estate SEO Marketing 119

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? To get your brand noticed, you have to expose people to your updates on a regular basis. No leads; no conversions.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Hubspot Marketing

JUNE 28, 2023

In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” In response, the company’s leadership tried to distance the brand from the partnership. So far, 2023 has been a challenging year for Bud Light.

Gen Z 108

Gen Z Millennials Price Promotion 108

Search Engine Land

FEBRUARY 24, 2023

Google revamps Test My Site mobile site speed tool 2019: Test My Site (which launched in 2016) was rebuilt with more features details on a site’s mobile site speed. Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions.

Search Marketers 128

Search Marketers Neuromarketing SEO Marketing 128

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. nZo2aZkaxR pic.twitter.com/fzL3qXEKij.

Branding 111

Branding Food Health Advertising 111

Contently B2C

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.

Millennials 52

Millennials Promotion Advertising Advertisers 52

Marketing Insider Group

FEBRUARY 22, 2016

Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group.

Marketing Strategy 57

Marketing Strategy Content Marketing Marketing Marketers 57

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Searchmetrics study shows most apps are not utilizing Google App Indexing 2016: While most top websites had apps, only 30% of those Android apps and 19% of those iOS apps had deployed App Indexing.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 56

Promotion Fashion User-Generated Entertainment 56

Search Engine Land

JANUARY 3, 2023

2019: By comparison, in 2016 they did 4 billion searches. 2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research. 2016: The privacy search engine averaged more than 10 million searches per day by the end of the year.

Search Marketers 93

Search Marketers Marketing Marketers Shoppers 93

Rock Content

SEPTEMBER 22, 2020

Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through recommendations and positive feedback.

Branding 94

Branding Transform Energy Marketing 94

Search Engine Land

JANUARY 25, 2023

iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level. ” Answer: Google.

Search Marketers 87

Search Marketers Real Estate Retail Marketing 87

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 127

Search Marketers Shoppers SEO Marketing 127

Search Engine Land

MARCH 8, 2023

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab 2020: The ad unit had a campaign life of 24 hours and was designed to align brands with the most popular and relevant trends of the day.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

MARCH 3, 2023

Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan 2016: Google would ensure those within a country where a RTBF request was granted could not find censored content, regardless of what Google edition they used. Google’s Candidate Cards Being Tested For Businesses? 2020: Doing a Google import into Microsoft Ads?

Search Marketers 96

Search Marketers SEO Health Marketing 96

Ariyh

OCTOBER 2, 2023

🎁 Free design toolkit : high-converting coupons and promotions Get your free UI toolkit of 40+ ready-to-use high-converting, customizable Figma designs. Built from Voucherify's deep expertise in promotions, it includes: Ready-made components Sales & cart page designs Coupon checkout views Get the template at no cost.

Product 84

Product eCommerce Retail Shoppers 84

Sprout Social

DECEMBER 12, 2016

With these Instagram tips for setting up your account for success and large brand marketing, you’ll come away with some fresh ideas. According to the Q3 Sprout Social Index , 57% of customers are annoyed by too many promotions on social media. You can use information like their favorite drink to find the top brands in those industries.

Branding 93

Branding Promotion Marketing Strategy Customer 93

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. Let’s get started: January: Share your goals for 2016. Are you ready?

Content Marketing 50

Content Marketing Marketing Marketers Marketing Plan 50

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. Promotion is only a small aspect of a social media strategy. What Is Personal Branding? Tom Peters Author of The Brand Called You @tom_peters.

Branding 82

Branding Promotion Energy Digital Marketing 82

Search Engine Land

JANUARY 5, 2023

2016: William Stanley extorted individuals and companies by threatening to engage in illegitimate SEO work: posting “fraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money.”. Surprise: Google’s Home Page Promoting Nexus One. Google Loses French Lawsuit Over Google Suggest.

Search Marketers 92

Search Marketers Law Marketing Marketers 92

Hubspot Marketing

MAY 10, 2017

Brands can use the scarcity principle to persuade people to fill out a lead form, purchase a product, or take another desired action. Now that we’re all up to speed on scarcity, we wanted to highlight 10 other brands that successfully have successfully used the principle to market and sell different products. 1) Snap Inc.

Branding 128

Branding Price Shoppers Law 128

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e.,

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Transform 145

Transform Place Promotion Product 145

Sprout Social

AUGUST 15, 2016

In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. — Canadiens Montréal (@CanadiensMTL) August 8, 2016. It’s important to cross-promote your Instagram on Facebook and Twitter. Try holding Instagram contests , special promotions and other Instagram-only content through Stories.

Branding 93

Branding User-Generated Social Media Marketing Management 93

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Hubspot Marketing

JUNE 13, 2023

Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. What is Ozempic and how did it get so popular?

Health 104

Health Marketing Marketers Promotion 104