Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

JANUARY 28, 2019

In PowerPoint 2016 and later, PowerPoint is filled with interesting boilerplate designs you can start with. The one above , based on the ebook by Seth Godin, keeps it simple without boring its audience. What Really Differentiates the Best Content Marketers From The Rest," Ross Simmonds.

Transform 145

Transform Fashion eBook Place 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Neil Patel

AUGUST 19, 2021

Then create a content marketing strategy around YouTube. What makes YouTube such a lucrative platform is this: The content is searchable on Google. In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Marketing for CPAs Frequently Asked Questions.

SEO 145

SEO Marketers Marketing Whitepaper 145

Hubspot Marketing

NOVEMBER 14, 2022

By 2016, he had 30,000 subscribers. I’ve been working in the content marketing industry for over 20 years. The content program (a blog, a podcast, a YouTube series) typically gets canceled before the business can build any kind of regular audience. We launched Content Marketing Institute in 2007.

Food 129

Food Marketers Marketing eBook 129

Hubspot Marketing

MAY 3, 2018

Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. How to Write Compelling Copy: 7 Tips for Writing Content That Converts. Typically, you think about the CTA being beneficial for the marketer.

eBook 145

eBook SEO User-Generated Millennials 145

Duct Tape Marketing

FEBRUARY 27, 2017

The premise behind a content upgrade, as we’ve previously explained on the Duct Tape Marketing Blog, is this: “Write a really great, useful blog post and then when people show up to read it offer them an “upgrade” to the content in the form of a checklist, video, or case study relevant to the topic in exchange for content details.”.

eBook 66

eBook Whitepaper Energy eCommerce 66

Duct Tape Marketing

JANUARY 12, 2017

Content Upgrades. Content upgrades are special bonus content pieces or mini-lead magnets placed in your existing content. Businesses create eBooks, free reports, subscription membership sites, and online workshops based on the content they already wrote about on their blog or website. About the Author.

User-Generated 68

User-Generated Advertisers Advertising eBook 68

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Audiences are overwhelmed by content on a daily basis. Below we break down 7 ways to cut through the clutter and give your audience the kind of content they’re looking for.

Entertainment 66

Entertainment User-Generated B2C eBook 66

Buffer Marketing

NOVEMBER 7, 2023

It feels embarrassing to say now, but I wasn’t even aware of “content marketing” as a thing when I started my business. And then in 2016, I found my footing and my niche, bringing in just under $80,000 in gross income, which felt huge. How have you worked through them? What are your next growth goals?

Energy 131

Energy Non-Profit Logistics Finance 131

Rock Content

JANUARY 18, 2018

Their full thoughts are catalogued in our annual eBook. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. In late 2016, Google acknowledged that most users were searching the Internet using mobile platforms.

SEO 49

SEO eBook PR Digital Marketing 49

Rock Content

SEPTEMBER 7, 2016

For example, your goal may look like this: “Generate 1,000 downloads of our holiday shopping eGuide by December 10, 2016.”. Your offer is the most important aspect of your holiday marketing campaign. Make them: 1.) Attainable. Measurable. Time-bound. It’s beneficial to find out as many details about your target audience as possible.

Whitepaper 65

Whitepaper Promotion Marketers Marketing 65

Duct Tape Marketing

JANUARY 25, 2016

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Be sure to download my SEO Structured Data WordPress plugin (available February 2016) and give it a try!

SEO 53

SEO User-Generated eBook Place 53

Moz

JANUARY 16, 2019

He was optimizing for uniqueness: the exact same area where most cheap content falls short. Looked exactly like the number-one result from Content Marketing Institute: ( image source ) Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. It’s the best for getting traffic.”

Promotion 57

Promotion Transform Logistics Manufacturing 57

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

It’s hard to think of an area of the customer journey that content marketing doesn’t touch. But there’s a core piece of this content puzzle that marketers have been getting wrong—or perhaps missing altogether. I’m talking about marketing content. I called it F#*k Content Marketing.

Content Marketing 133

Content Marketing Marketers Marketing User-Generated 133

Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Hubspot Marketing

AUGUST 9, 2018

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Content Marketing.

PR 145

PR Non-Profit Marketers Marketing 145

Neil Patel

OCTOBER 21, 2020

As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm. Brian Dean boosted his conversions by 785% in one day , with A/B split testing, because he recognized that the traditional ebook giveaway is no longer effective for building a massive list. This is the easiest way to make marketing work for you.

Analytics 145

Analytics eBook Advertisers Advertising 145

Neil Patel

JANUARY 20, 2021

And yes, the sophistication of the audience targeting options is every marketer’s dream. AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016. It could be a coupon code, an ebook, or anything related to your business. Of course, these aren’t your only options.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Duct Tape Marketing

MARCH 17, 2017

Even though it may not attract much in terms of user interaction, the content is often used as a reference point and cited within other content or posts. Even though the content gets fewer shares, it never loses its value. While sharable content can be blatantly self-promotional, linkable content is more on the useful side.

Whitepaper 63

Whitepaper Entertainment eBook User-Generated 63

Rock Content

NOVEMBER 19, 2020

At any stage of the execution of a Content Marketing strategy, beyond the production, it is necessary to take advantage of images. If you are not sure about that, here are some relevant data regarding the use of images in Digital Marketing : when listening, people remember only 10% of what they heard after three days.

User-Generated 64

User-Generated Food Inbound Marketing eBook 64

Hubspot Marketing

FEBRUARY 3, 2023

Here's a chart based on data from early 2016: Source: Atlas 6) Search in a Giphy You know that coworker who always seems to find the perfect animated GIFs for your social posts or internal chat client? Visual content is growing in demand from your audience, and infographics are particularly shareable. Why was it so hard?

eBook 125

eBook User-Generated Whitepaper Thought Leadership 125