Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Eight new users join TikTok every single second ! Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

FEBRUARY 20, 2020

In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. in 2019 , compared to 6% in 2018 (and 15% in 2016).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

FEBRUARY 12, 2019

billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over half of American internet users who are aged 75 and over watch videos on YouTube. of YouTube users are from the United States.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.

Millennials 126

Millennials Gen Z User-Generated Marketing 126

Hubspot Marketing

JULY 15, 2020

As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Hootsuite

JULY 8, 2019

Instagram users have confidence in the influencers they follow. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Generate content for your account. A post shared by Entertainment Weekly (@entertainmentweekly) on Mar 29, 2016 at 1:03pm PDT. Build trust.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Sprout Social

APRIL 22, 2019

With a heavily active user base ( 500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. Instagram has 1 billion monthly active users. billion monthly active users ). Instagram has a diverse user base, but is undeniably most popular with young people.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. How Many Followers Do You Need to Monetize TikTok? million views.

Affiliate Marketing 104

Affiliate Marketing Gen Z User-Generated Shipping 104

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users. billion monthly active users. Then a data breach happened.

Gen Z 119

Gen Z User-Generated Millennials Promotion 119

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

APRIL 4, 2024

billion in 2016. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website. Why use influencer marketing on Instagram?

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media platforms like meeting user expectations while keeping them on-site. By 2007, Facebook’s user marketplace was operational and continued adding features and evolving over the years.

Shoppers 97

Shoppers Gen Z Digital Marketing User-Generated 97

Neil Patel

MARCH 14, 2023

From improving your visuals to using analytics to gauge user behavior, we’ll cover all the essential elements that can help you create content that resonates with your audience and boosts your social media engagement. Advanced algorithms keep tabs on user performance and know exactly how people interact with your content.

Gen Z 103

Gen Z Copywriting Analytics User-Generated 103

Litmus

JANUARY 4, 2019

is common in AI-generated SLs as the term generates opens,” says Flores. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers. Only 12% of brands never use one-off email designs, down from 22% in 2016, according to Litmus’ State of Email research.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 107

Shoppers Retail Finance User-Generated 107

Content Marketing Institute

NOVEMBER 5, 2018

HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. In 2017, Dave’s Killer Bread grew by more than 75% over 2016. Teach and empower. Eighty-seven percent of surveyed U.S. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey.

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Dana Nicole

FEBRUARY 1, 2021

“ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. In other words, they want users to interact with their content.

Gen Z 52

Gen Z Social Media Marketing User-Generated Thought Leadership 52

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Marketing Insider Group

MARCH 16, 2023

AirBnB was a pioneer of user-generated content ( UGC ), now a staple with brands who want to resonate with consumers. Image Source: Pixlee TurnTo Alt-Text: Example of an Instagram post from AirBnB highlighting user-generated content, which helped them massively grow their brand. By asking them to create it.

Gen Z 126

Gen Z User-Generated SEO Thought Leadership 126

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. Books, puzzles, courses, jobs, goals even BBG in 2016 ????? ? User-generated content. Similar to brand mentions, user-generated content features your brand or product on social media. ad | GIVEAWAY TIME!

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketing 112

Power Digital Marketing

JANUARY 19, 2023

When that’s not possible, it’s vital to determine where a company should focus the majority of its creativity and ad spend to make the biggest gains in lead generation, brand awareness, audience engagement and revenue. As of 2022, 57% of TikTok users are self-identified women, and 40% are self-identified men. 6> On Instagram?

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketing 40

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hootsuite

JUNE 30, 2022

Including emoji can increase engagement by 25% on Twitter and generate 57% more Likes on Facebook. Often, the secondary meaning eclipses the first: only 7% of users actually use the peach emoji to represent the fruit. skull Death, dying, also used by Gen Z when something is so hilarious you could die. ghost “Boo!”

Communications 129

Communications Gen Z Food Health 129