Kevin Indig

JULY 31, 2023

that said, “ Show me your footer and I can tell you how good your SEO is.” ” Show me your footer and I can tell you how good your SEO is. Footers share the same fait: SEOs think footer links don’t matter, and designers think users don’t scroll as far down the page. That’s a mistake!

SEO 98

SEO PR Place Product 98

Search Engine Land

NOVEMBER 29, 2022

In his SMX West 2016 presentation titled How Google Works: A Google Ranking Engineer’s Story , Paul Haahr shared the following: “Another problem we were having was an issue with quality and this was particularly bad. Almost all SEOs agree it is a concept or a kind of layer that supplements the relevance scoring. No pure image PR.)

Whitepaper 95

Whitepaper PR User-Generated Advertisers 95

Marketing Insider Group

SEPTEMBER 14, 2020

SEO and Organic Search Stats. Approximately 64% of marketers invest in SEO strategies and tactics. SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. Posts that reach the highest number of shares are more than 3,000 words long.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Buffer Marketing

JUNE 13, 2024

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. In my time helping everyone from startups to corporate clients achieve growth through strategic content marketing and SEO, I’ve seen a lot of content. How do I know? 

PR 131

PR User-Generated Promotion Key Performance Indicator 131

Content Marketing Institute

NOVEMBER 19, 2017

The Lead Machine: The Small Business Guide to Digital Marketing : Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online by Rich Brooks. Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor. rogercparker Click To Tweet. It is always up to date.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Adobe Experience Cloud Blog

DECEMBER 10, 2015

This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. While Cyber Week is just one week out of the year, there are endless ways to participate and it’s important to document your lessons and ideas now, while they are fresh, and put your plan on the books for 2016.

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Rock Content

JANUARY 18, 2018

As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online. everything.

SEO 49

SEO eBook PR Digital Marketing 49

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. This was back in 2016. As digital marketers, we are trying to influence behaviors. Where it started. That was it.

PR 79

PR SEO Traditional Marketing Copywriting 79

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. This was back in 2016. As digital marketers, we are trying to influence behaviors. Where it started. That was it.

PR 67

PR SEO Traditional Marketing Copywriting 67

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. Online PR and display deliver conversions. In these findings, you're getting insights from the global top tier of campaigns. Race back up to the top!

Retail 69

Retail Marketing Mix User-Generated PR 69

Moz

JULY 15, 2019

Topics ranged from local SEO, link building, and Google tools, and there was no shortage of "Aha!" SEOs need to be able to work smarter and identify the best opportunities in this new landscape. In 2019, Google sent ~20 fewer organic clicks via browser searches than in 2016. In 2016 there were 26 organic clicks/paid click.

PR 47

PR SEO Analytics Energy 47

Rock Content

MAY 3, 2016

Improve/Cultivate SEO. Done correctly, content curation can add SEO juice to your website. After all, you’ve built your reputation as a trusted resource, and search engines reward good content over cheap SEO tactics. Might hurt SEO. The Cons: 1. Legal liabilities. This goes back to our point about legal issues.

User-Generated 73

User-Generated PR SEO B2C 73

Duct Tape Marketing

MAY 1, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

PR 62

PR SEO Place Promotion 62

Duct Tape Marketing

MARCH 4, 2016

If you’re still unsure of whether or not this type of digital marketing is for you, here are a few reasons why multimedia production will push your brand forward in 2016 and beyond: Create More Share-Worthy Posts and Linkable Assets. Increase Your ROI. Appeal to a Broader Range of Potential Clients. Build a Stronger Brand Identity.

Product 51

Product Branding PR Education 51

Duct Tape Marketing

AUGUST 16, 2016

While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more. Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Is it just for SEO?

SEO 53

SEO Price PR Product 53

Exposure Ninja

JANUARY 25, 2022

How to Get to the Top of Google with SEO. Improving your onsite SEO is crucial to helping your website rank on the first page. On top of this, since 2016, Google has taken a “ mobile-first indexing ” approach meaning when they crawl your website, to help determine where you should rank, they look at the mobile version first.

eBook 52

eBook SEO Customer Journey User-Generated 52

Rock Content

NOVEMBER 6, 2017

And Jason Bauman, senior SEO associate at ecommerce consulting and optimization firm Trinity Insight, noted optimizing for Black Friday should ideally start months before the event. Step 2: Cover the SEO basics. Bradley Shaw of SEO Expert Brad Inc. That’s in part why an early start is so helpful.).

Retail 40

Retail SEO User-Generated PR 40

Hubspot Marketing

JULY 27, 2018

Not only does this give you access to open jobs and projects posted by clients, but it also bolsters your name and business name’s SEO by giving you another link to your website. PR and Prose , Amsterdam. When I started freelancing in October of 2016, hiring a mentor was the very best thing I did for my business. ProBlogger.

Copywriting 144

Copywriting Price Non-Profit Management 144

Moz

JANUARY 16, 2019

His technical background makes it easy to talk shop with others looking for a sophisticated conversation about performance (beyond the standard, PR-speak most marketers offer up): Brian targets different WordPress-related categories, questions, or interests. Facebook's organic reach fell by 52% in 2016 alone.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Duct Tape Marketing

JUNE 27, 2017

That was December of 2015, November, December and around March of 2016 we hired a few people to help build out ZipSprout to do more cities so it would available for more clients and it’s just been growth since then. Do you have the PR department of an organization coming to you? Do you have agencies coming to you?

Non-Profit 48

Non-Profit Marketers Marketing PR 48

Exposure Ninja

MAY 13, 2022

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Digital PR for SMEs Ready to Dominate Online.

PR 105

PR SEO Affiliate Marketing Analytics 105

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO industry effectively shares its history with Google. Am I the only one who feels like there can’t have been a world without Google?!

SEO 119

SEO Transform User-Generated Health 119

Hubspot Marketing

AUGUST 9, 2018

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. SEO specialists make between $31,000 and $64,000, with the median salary being $43,500. But the marketing job market is increasing faster than anyone expected.

PR 144

PR Non-Profit Marketers Marketing 144

Neil Patel

JANUARY 21, 2020

SEO has been changing drastically over the years. That number increased to 1,653 in 2016 and to 3,234 in 2018. So, is SEO dead? Is SEO dead? According to Dejan SEO , they saw CTRs drastically decrease once Google started answering questions. So, does this mean SEO is dead? SEO is not dead.

SEO 145

SEO User-Generated PR Education 145

Duct Tape Marketing

FEBRUARY 26, 2025

Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the zero-click internet. 02:11] How Has Zero Click Impacted Search [06:33] How Should SEO Professionals Adapt? [08:34] 08:34] How Do Content-Reliant Businesses Survive?

Marketing Strategy 61

Marketing Strategy Food SEO Marketers 61

Neil Patel

MARCH 19, 2019

SEO made up 51% of the blog’s traffic and to no surprise, social media was the 5th most popular channel. Whether it is guest posting or generating PR, you should try and get as much referral traffic as possible as it creates steady traffic that isn’t too affected by algorithm updates. Don’t be shy about collecting emails.

Content Marketing 112

Content Marketing Marketers Marketing User-Generated 112

Search Engine Land

DECEMBER 5, 2023

All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. This is a fascinating read for SEOs. Like how you can read a whole bunch of articles about SEO but not really understand how to do SEO.

SEO 145

SEO Promotion PR Place 145

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Search Engine Land

FEBRUARY 17, 2023

Tell Google Why You Want More Than 90 Days Of Search Analytics Data 2016: Despite having a way to export your Search Console data and the Search Analytics API, Google wanted to know why you wanted more data directly in the Search Console. Google To Launch AMP In Search Results On Feb.

Search Marketers 83

Search Marketers Marketers Marketing SEO 83

Orbit Media Studios

SEPTEMBER 20, 2022

The effectiveness of content marketing has remained steady since 2016. This strategy centers on SEO and ongoing updates of content. Maybe these bloggers aren’t comfortable with SEO or don’t yet know how to research keywords. New statistics may attract the attention of journalists and other bloggers (good for PR).

B2C 145

B2C eBook Analytics Promotion 145

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO. SEO doesn't just stop. Senior SEO Account Manager, Merkle The Science of Seeking Your Customer. Users are at the core of everything we do in modern SEO. Alexis Sanders.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Orbit Media Studios

MAY 4, 2022

We also learned the power of PR and guest blogging. We used to call ours “The Orbiter” but we dropped the name in 2016. We have created popular courses for other brands, including the CXL Content Strategy Class and the Marketing Profs SEO Masterclass. You also don’t need a lot of technology. We do not use marketing automation.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Search Engine Land

AUGUST 11, 2023

Figure 5 Schwartz, from his post on the penalty (and his sponsorship links), said: “I am stubborn and I am one of the few SEO blogs that decided to not change when Google unleashed their penalty.” Of the 10, we restricted the list to show only those regularly communicating information to the SEO community. Years later, he reconsidered.

SEO 95

SEO Analytics PR Search Marketers 95

Duct Tape Marketing

MAY 4, 2016

The PR Masterclass : How to develop a public relations strategy that works! 5 email marketing best practices for 2016. Content Marketing 2016: Influencer, Topics and The Most Important Trends. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Six SEO Rules for 2016.

Advertisers 53

Advertisers Advertising SEO Inbound Marketing 53

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. I interviewed a lot of SEOs (seniors and managers) in the past three months, and no one has tried anything there. This shows a lack of curiosity among SEOs to learn new things like GA4.

SEO 86

SEO Marketers Marketing Key Performance Indicator 86

Moz

OCTOBER 23, 2018

After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Feels a little wrong to publish that openly!).

PR 56

PR B2C Fashion SEO 56