SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Search Engine Land

JUNE 14, 2024

As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to stand out in a crowded market.

Branding 99

Branding B2C Education eCommerce 99

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 77

Video Marketing Marketing Marketers eBook 77

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.

Video Marketing 74

Video Marketing Marketing Marketers eBook 74

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. Personalize video content.

User-Generated 80

User-Generated Marketing Marketers Advertisers 80

Adobe Experience Cloud Blog

AUGUST 21, 2018

How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content ? Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? Adult Swim.

Thought Leadership 112

Thought Leadership Advertisers Advertising Entertainment 112

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.

Video Marketing 59

Video Marketing Marketing Marketers eBook 59

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. People upload 500 hours of video every minute.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Video made a push. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Marketing Insider Group

AUGUST 1, 2013

I’ve already covered Slideshare as one of the areas where more marketers should focus. In this article, I am honored to bring you an interview with an expert on video marketing, Michael Litt is the CEO and Co-Founder of video marketing platform company Vidyard … Is video an opportunity for brands?

Marketing 106

Marketing Marketers Video Marketing CRM 106

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox is also an example of recognizing which social media platforms are best for your brand. Lowe’s.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Marketing Insider Group

OCTOBER 21, 2021

But what other digital marketing trends might we see as we head towards 2022? Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Types of LinkedIn video. Embedded videos. LinkedIn video ads.

Transform 145

Transform Promotion User-Generated Management 145

TechWyse

FEBRUARY 15, 2022

Since their launch in 2017, they’ve stayed the same format, giving users the ability to ask a question with the choice of two responses. How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging.

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

SEPTEMBER 10, 2018

Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. Your visual strategy needs to be compatible with your brand and target audience — it should be interesting, informative, and contain some element of intrigue, such as humor or hope.

Promotion 145

Promotion Advertisers Advertising Entertainment 145

Hubspot Marketing

JULY 21, 2023

Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. What is a product video?

Product 145

Product Promotion Food Influencer Marketing 145

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting". State of Video Marketing Survey , Wyzowl 2017). Facebook Lead Ads.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Rock Content

SEPTEMBER 24, 2015

There are no signs that this demand will diminish anytime soon –a report from Cisco projects that, by 2017, video traffic will account for 69 percent of all internet use. And so it shouldn’t be a surprise that marketers, having noticed this appetite for high quality content, are rising to meet that demand.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Madalyn is ranked No.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. and added a ton of features for brands and marketers. Live Content.

Analytics 129

Analytics Customer loyalty Price Place 129

Hubspot Marketing

NOVEMBER 16, 2017

In November of 2015, Facebook hit over 8 billion daily video views , doubling the video traffic in less than a year. The savvy brands who have jumped on this trend are already seeing the benefits of early adoption. For example, 3D printer ecommerce brand Robo took advantage of this trend and generated $4.7

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Sprout Social

OCTOBER 1, 2019

Whether you’re building your business’ LinkedIn presence or are just trying to establish your personal brand, our guide to the LinkedIn algorithm has you covered. It’s no secret that LinkedIn loves video content, releasing their own native video format back in 2017. Sure, some brands will publish full-blown commercials.

Promotion 111

Promotion Analytics Food Entertainment 111

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding User-Generated Transform Email Marketing 52

Adobe Experience Cloud Blog

AUGUST 30, 2016

Building Your People-Based Marketing Strategy: Martin Gilliard, Global Head of MarTech and Data Partnerships at Facebook, will share his vision of omni-channel marketing and how brands can provide seamless experiences, regardless of channel or device. Exclusive Marketing Insights. And those are just the sessions!

Thought Leadership 91

Thought Leadership Marketing Marketers Event Marketing 91

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. Most local brands apply this trick and it works.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Power Digital Marketing

DECEMBER 1, 2022

Ultimately, some brands might decide to use both. But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. Brand takeovers

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hubspot Marketing

MAY 10, 2017

And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Is Interactive Video the Next Big Thing? Limited Limitations. 1) Warner Bros | Focus.

Branding 145

Branding Education Video Marketing New Technology 145

Hubspot Marketing

FEBRUARY 4, 2025

Check out our brand-new 2025 State of Blogging report with data from 500+ marketers the first time we've ever run such a comprehensive audit on what's happening across the blogging landscape.) What started as an experimental program quickly became a powerful distribution engine for our original research, blog, and brand.

Transform 107

Transform Thought Leadership Market Trends Video Marketing 107

Sprout Social

OCTOBER 10, 2019

What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Building brand presence. The way that a lot of brands Tweet is very one dimensional. Our Q2 2017 Index found that responsiveness is the No. Twitter Video. Networking.

Marketing Strategy 111

Marketing Strategy Marketing Marketers User-Generated 111