Welcome Software

MARCH 17, 2025

As if (legit) content writers and content marketers couldn't roll their eyes enough at the people who thought writing good marketing content was as simple as throwing a grammatically-correct sentence together and clicking 'Publish'. Basically, it loves the kinda of sh*t we used to say back in like, 2017.

Branding

Hubspot Marketing

NOVEMBER 26, 2024

Aja Frost, who started on the Blog team in 2017 (back when "SEO strategy" was based on our own personal whims that day), knows Google's value better than anyone. For so long, we have all just oriented toward Google, and reverse-engineering the Google algorithm has, in many ways, stifled innovation in content marketing and SEO."

SEO

Buffer Marketing

FEBRUARY 4, 2025

They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. The switch from swipe up to a sticker was good news for content marketers and small business owners, since it meant you no longer needed 10k followers to link to a website.

Analytics

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

Customer

Spiralytics

AUGUST 10, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent.

Transform

Martech

MAY 23, 2025

That means shifting from volume-driven output to content with a purpose targeted, relevant and real. Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences.

User-Generated

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing

Marketing Insider Group

DECEMBER 18, 2017

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group.

Content Marketing

Marketing Insider Group

NOVEMBER 2, 2016

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

B2C

Marketing Insider Group

DECEMBER 27, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.

Content Marketing

Marketing Insider Group

APRIL 19, 2017

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group.

Content Marketing

Marketing Insider Group

NOVEMBER 7, 2016

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs.

Content Marketing

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

Millennials

Marketing Insider Group

MARCH 2, 2017

Content marketing is quickly becoming a game changer in the field of marketing. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. This fosters loyalty and trust with them, ensuring the growth of their business.

Market Trends

Marketing Insider Group

JULY 12, 2017

By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Content Marketing

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing

Hubspot Marketing

APRIL 30, 2019

The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven't reached perfection yet. Additionally, if we.

Content Marketing

Marketing Insider Group

JANUARY 3, 2018

At the end of 2017, we were not merely discussing what the future of marketing will be like. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. We were living it.

Market Trends

Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’ They […].

Event Marketing

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.

Millennials

Marketing Insider Group

MARCH 2, 2017

It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis.

Content Marketing

Marketing Insider Group

FEBRUARY 6, 2017

How can modern marketers expect to keep up? The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. The secret is to embrace the […].

Social Media Marketing

Marketing Insider Group

OCTOBER 11, 2016

The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. In fact, now is the time to start reflecting on what worked for you and what didn’t. It takes time to build a good plan, so instead of waiting […].

Marketing Plan

Marketing Insider Group

OCTOBER 12, 2016

The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […].

Marketers

Marketing Insider Group

NOVEMBER 6, 2017

And, continuing to push for a better alignment of marketing with overall business strategy. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group.

CMO

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

Digital Marketing

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing

Marketing Insider Group

DECEMBER 20, 2017

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Email Marketing

Adobe Experience Cloud Blog

MARCH 17, 2017

Attend a session on content! Marketing coordinator? Attend a session about marketing from a CMO’s perspective. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. As your technology stack (and hopefully budget) grows, so are the increasing offerings that marketers have.

Thought Leadership

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […]. Running a small or medium sized enterprise can be a really tough affair.

Content Marketing

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). AT&T creates media brand with Hollywood actress ( April 2017 ).

B2C

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing