Rock Content

JULY 31, 2017

Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1. Social selling provides the opportunity to share thought leadership knowledge, and establish your sales reps as credible sources. When your team needs to be more strategic on social.

Thought Leadership 90

Thought Leadership eBook Marketing Marketers 90

Sprout Social

MARCH 31, 2017

Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. Wood (@a1972bmw) March 29, 2017. — MyCorporation (@MyCorporation) March 29, 2017. — Sarah Romero (@iHeartDates) March 29, 2017. sproutchat.

Content Marketing 76

Content Marketing Entertainment Thought Leadership Millennials 76

Hubspot Marketing

JANUARY 30, 2020

So content like an ebook or template can be turned into a call-to-action to entice readers to find out more. The two brands collaborated on a gym bag in 2017, releasing it on the LSF blog and website: Image Source. Social media (Thought Leadership). Health and Fitness (Interviews and Guides).

Fashion 145

Fashion Food Thought Leadership eBook 145

Duct Tape Marketing

AUGUST 1, 2024

05:35] How does the concept of thought leadership integrate with LinkedIn ads? So if a marketer goes, Ooh, I just got this new ebook, I want to go publish, they go in and they create a campaign and they call it ebook. Otherwise you're just creating like, here's an ebook, here's a guide, here's a thought leader.

Transform 87

Transform eBook Thought Leadership Whitepaper 87

Rock Content

APRIL 20, 2020

And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Rock Content

APRIL 24, 2018

However, it is generally considered to be articles, blogs, guides, and eBooks that eclipse 1,200 words and often much more. In 2017, long-form video was the top-ranked form of content across all devices (phone, tablets, television, PCs, etc.). It is also important to note that long-form content is not exclusive to the written word.

eBook 40

eBook Promotion Place Content Marketing 40

Adobe Experience Cloud Blog

JUNE 23, 2014

I could inundate you with stats about how including visuals in your content converts better (it does) or how people will be predominantly using mobile devices soon ( 87% of Internet device sales will be mobile or tablet by 2017 ), now making responsive design a must have — but I think you’ve heard it all before. Content Marketing'

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Orbit Media Studios

SEPTEMBER 20, 2022

” Guides and ebooks are also a common format for content (43%) and around one in four bloggers use gates, requiring blog readers to enter an email address to get access to the second piece of content, usually that guide or ebook, often called a “lead magnet.”. Then in 2017, they started becoming less popular.

B2C 145

B2C eBook Analytics Promotion 145

Rock Content

FEBRUARY 8, 2018

Absurd as it sounds, if you’re a marketing manager or VP trying to save a buck, maybe you’ve thought about the divide-and-conquer idea of spreading content demands across the team. An eBook from marketing operations there. If content was big in 2017, it’s gonna explode in 2018. A blog post from demand generation here.

Whitepaper 40

Whitepaper eBook Price Management 40

Adobe Experience Cloud Blog

DECEMBER 29, 2016

Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! Lead scoring is a never-ending ongoing process so forge ahead in 2017!

eBook 110

eBook Marketing Strategy Thought Leadership Marketing 110