Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. Here are four critical areas of focus for marketers in 2018: Value Over Volume. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that.

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Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

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Adobe Experience Cloud Blog

FEBRUARY 8, 2017

Marketers, who are responsible for driving the customer experience , stand to make huge gains with VR campaigns. That doesn’t mean you should overlook the potential of VR, even if you’re marketing to other businesses. Check out our 2017 Marketing Predictions SlidesShare. Driving registrations for an upcoming event?

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Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Touché, my international marketers, touché. This time of year is rough for marketers. Many of us are already chin-deep in 2017 planning and can barely think about the rest of this calendar year. I meant in marketing. What are you thankful for in marketing? Marketing is many things, but it’s certainly not boring.

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Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. First and foremost, this video allowed me to hit the threshold of being monetized on YouTube with ads (meaning I literally get paid to market my business).  It helped me understand the different ways YouTube could benefit my business, ad revenue included.

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Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff.

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Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

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Adobe Experience Cloud Blog

JANUARY 31, 2017

As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better. . 2017 Marketing Benchmark Report–North America . 2017 Marketing Benchmark Report–North America . Lifecycle Marketing. How Marketing Technology Is Making an Impact. Opportunities.

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Adobe Experience Cloud Blog

JANUARY 12, 2017

Author: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology. It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication.

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Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

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Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. How are you building measurement and data into your influencer marketing programs?

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Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. Party Like a Marketing Rock Star. Do Your Research. Hear Directly from Our Customers.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2017

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. ABM as a percentage of overall marketing budget is increasing.

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Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. The marketing technology revolution is certainly important. Story Is the Heart of Influencer Marketing.

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Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. Code it Like it’s 2017. Keyframe Animation-Based Interactivity.

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Adobe Experience Cloud Blog

DECEMBER 8, 2016

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Real-Time Marketing.

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Adobe Experience Cloud Blog

JANUARY 5, 2018

Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. Increase— 50%.

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Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Is marketing pulling its weight? Are you donning your boxing gloves?

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Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Okay, I guess we don’t have to truly adapt to the weather as marketers, but geography plays a factor! With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and demand generation marketing. After hearing that line, can’t you relate as a marketer? Control and Optimize.

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Adobe Experience Cloud Blog

MARCH 29, 2017

Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Throughout my 20 years in marketing, I have been to many conferences. Everyone loves a little flare, and Marvel Marketers tapped into that and got free on-site exposure. 4 Elements of Good Swag.

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Adobe Experience Cloud Blog

MARCH 7, 2017

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.

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Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Then, after your prospects become customers, you continue to actively market to them to grow their customer lifetime value and create advocates.

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Adobe Experience Cloud Blog

MARCH 2, 2017

They are interested in being the best marketers they can be and staying at the top of their game in terms of the latest trends and techniques. It’s not just about your customers learning a product’s features and functionality; it’s about them knowing how to use what they have to excel in their roles and reach–or exceed–their goals.

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Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

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Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? For me, the best source of inspiration is getting to know top marketing performers that have blazed a trail that challenged the status quo of our field.

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Adobe Experience Cloud Blog

FEBRUARY 27, 2017

We surveyed 200 marketing, creative, and IT professionals about connectivity. In this blog, I’ll share key insights from our 2017 Connectivity Report and how it impacts marketing teams: People Connect to Satisfy Human Needs. How Connectivity Impacts Marketing Teams. Share your thoughts below!

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Adobe Experience Cloud Blog

APRIL 17, 2018

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half.

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Adobe Experience Cloud Blog

JULY 31, 2017

Instead, marketing and sales pros must dig deeper to uncover what can truly set initiatives apart. As the former digital media strategist at Google and head of content marketing at HubSpot, he knows a thing or two about what it takes to be the difference. Expand on how this applies to today’s digital marketing landscape.

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Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer? Among other recent changes, Facebook says it is favoring video in the News Feed.

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Adobe Experience Cloud Blog

DECEMBER 19, 2016

Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. Did you know that, according to Radius, the average marketing team has more than 17 tools in its marketing technology stack? Are you currently evaluating new technologies for 2017?

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Adobe Experience Cloud Blog

JUNE 26, 2017

The modern marketing landscape is not what it used to be. To better understand the impact and opportunities of this marketing evolution, let’s explore two key developments that I think will impact marketing’s future. For decades marketers have had to find ways to prove the need for their campaigns.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

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Adobe Experience Cloud Blog

JANUARY 28, 2019

So what is Mesh Networking and how does it differ from traditional networks…and how will it change marketing? According to a Research and Markets report , the wireless mesh network market is expected to grow to $8.9 percent CAGR during the forecast period (2017 to 2023). Mesh Marketing. Problems to Solve.

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Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

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Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. However, a common challenge is that marketers simply don’t have enough data about their buyers’ interests and timing. To implement real-time, intent-based email marketing, you need intent data.

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Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

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Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

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