Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

SEO 112

SEO Influencer Marketing Advertising Advertisers 112

Content Marketing Institute

AUGUST 15, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. Yes, content marketing can – and must – be measured in multiple ways to be a viable strategy. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations.

Non-Profit 104

Non-Profit Energy User-Generated Education 104

Martech

MAY 2, 2024

What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. Having researched this concept since 2017, Flaherty is gratified to see buying group marketing strategies and software having their moment. Decision makers Bottom line results.

CRM 122

CRM Finance User-Generated Traditional Marketing 122

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 111

Customer CMO Marketing Marketers 111

Sprout Social

JUNE 24, 2019

Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award. SocialCompass boutique marketing agency that specializes in helping small- to medium-size businesses develop a successful digital marketing strategy. SocialCompass.

Non-Profit 88

Non-Profit PR Social Media Marketing Retail 88

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 80

Customer CMO Non-Profit Customer Journey 80

Sprout Social

MARCH 29, 2017

IMPORTANT: A social media marketing agency should be doing for themselves what they promise they can do for others, or they are not leading by example. Rebekah Radice : Invest in a solid Inbound marketing strategy. What does your marketing strategy look like? Is content marketing a must for agencies?

Social Media Marketing 75

Social Media Marketing Inbound Marketing CRM Traditional Marketing 75

Neil Patel

FEBRUARY 4, 2021

Although Neil’s early experience was in entrepreneurship rather than marketing, he quickly learned the companies he founded had more success when he was the one running the marketing strategy. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level.

Digital Marketing 137

Digital Marketing Marketing Marketers SEO 137

Rock Content

MARCH 25, 2020

Google Discover presents users with a lot of relevant information (and relevant ads) and has been used since 2017 by the brand on all Google apps. With social networks like TikTok growing in popularity at an amazing rate, it is hard to ignore the need for including this type of media in your strategy.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Hubspot Marketing

DECEMBER 11, 2023

When it comes to data analysis, marketers use AI to analyze customer data and understand user behavior. In 2017, a McKinsey report studied considerations around the workplace in 2030 and how AI might impact it. Mike Maynard, the CEO at Napier , published an article titled Will AI Lead To The End Of Marketing Jobs?

User-Generated 119

User-Generated Marketing Marketers Copywriting 119

Rock Content

SEPTEMBER 18, 2017

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Inbound Marketing. Outbound Marketing.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Adobe Experience Cloud Blog

DECEMBER 1, 2017

In fact, a 2017 Accenture study found that 73% of US consumers are willing to provide their banks access to personal and financial data in return for added benefits in the form of offers, reduced interest rates, recognition and custom financial advice. So, what does the intersection of consumer data and marketing strategy look like?

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134