Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Approximately 59% of consumers surveyed say that being able to shop on a mobile phone is vital when choosing which brand or retailer to purchase from. Optinmonster). Think with Google).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. is an outdoors and sporting goods retailer. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Plan ahead.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Crucially for sponsors, this means there’s plenty of air time to get their products front and centre.

Gen Z 136

Gen Z Fashion Influencer Marketing Millennials 136

Neil Patel

DECEMBER 29, 2020

Clothing retailer ASOS is great at creating memes that play off holidays, current events, and trending topics. Take Chase Bank’s tweet ostensibly advising a Millennial. In 2017, the fast-food chain decided to take a risk and turn their sweet-looking mascot, Wendy, into a witty snarker who trolls other fast-food brands’ accounts.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. Snapchat: Very popular with teens and millennials. By 2017, it’s expected that smartphone revenue will overtake desktop revenues.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. Here’s how fashion retailer The Limited defined their target audience way back in their 1979 annual report (as cited in the textbook Retail Marketing Management) : “The Limited’s target market is the 16- to 35-year old female. spon #NeverStopLearning.

Fashion 145

Fashion Food Analytics Retail 145

SMA Marketing

DECEMBER 15, 2022

Here are a few stats every brick-and-mortar business owner should consider when evaluating the effectiveness of digital marketing for traditional retail businesses. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. That's your digital front door.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Dana Nicole

FEBRUARY 1, 2021

Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Find more statistics at Statista.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. Retail Gazette reports that Amazon’s sales figures for its UK business show that the ecommerce and tech giant brought in £23.6 trillion globally by 2026, up from $4.9

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Many Chat

APRIL 20, 2022

The Dream Workshop is the top mattress retailer in Costa Rica. Since 2017, Brookes has spoken on more than 30 stages worldwide, is a best-selling author, and started Success Summit, Europe’s leading generic network marketing event. Zinvo Watches is a global timepiece maker and online retailer. Roma by Rochi . Tricia biz.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Hootsuite

NOVEMBER 5, 2019

Call me an Old Millennial, but sometimes working on a computer is just easier. If you’re a retailer, local business, brand, organization, or service provider, you probably already have a business account on Instagram. Stop switching back and forth between screens. How to schedule Instagram posts if you have a business account.

Analytics 112

Analytics Management Millennials Fashion 112

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Next comes retail and leisure venues at a little over £30 million, followed by transport environments at just £10 million (approx.). Advertising. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52