Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. In 2018, YouTube was the most popular IOS app. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. YouTube Demographics Stats.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. In 2018, three of Reddit's five highest-performing posts included videos while one included a photo.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. TikTok's revenue more than tripled between 2017 and 2018.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 127

Gen Z Millennials Retail Price 127

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Watch time for videos on “which product to buy” doubled between 2017 and 2018. How are they using it? Table of contents.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Hubspot Marketing

NOVEMBER 6, 2019

If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Sounds like a huge pool right? alone by 2020. Consider podcast demographics.

Advertisers 111

Advertisers Advertising Millennials Promotion 111

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Audience considerations: Instagram is most popular with millennials. IGTV advertising.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. That’s up from 80% in 2018.

Marketers 145

Marketers Advertisers Marketing Advertising 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. Snapchat advertising statistics. Source: Digital 2020.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016). Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

JULY 30, 2018

Women will have an estimated global spending of about $18 trillion in 2018. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest. This step is important because you need a business account to create advertisements and access critical analytic data. .

Advertising 105

Advertising Advertisers Promotion User-Generated 105

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. is the country with the most extensive advertising reach on Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. Owner: Kuaishou Technologies.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Protected boards house promoted pins and are only available to advertisers.

Millennials 145

Millennials Fashion Promotion SEO 145

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Over one third of Pinterest’s current monthly active users are from the U.S.,

Millennials 112

Millennials Shoppers Food User-Generated 112

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Instagram’s advertising is also completely managed through Facebook’s Ads Manager, and of course any revenue collected at year’s end stays under the umbrella of Facebook revenue. Instagram has 2 million monthly advertisers.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Hubspot Marketing

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Sprout Social

AUGUST 29, 2019

The “monetizable” part is actually a key component of this Twitter stat, as the company has stated that its daily active user totals only reflect accounts that can see advertisements, which are not necessarily present for those using third-party apps. teens surveyed in 2018 reporting that they use Twitter.

Gen Z 111

Gen Z Millennials Analytics Advertisers 111

Sprout Social

JULY 27, 2021

This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired. In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Be relatable, be interesting, be interested.

Gen Z 136

Gen Z Fashion Influencer Marketing Millennials 136

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Hootsuite

NOVEMBER 4, 2019

Facebook advertising stats. That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. Advertisers are putting nearly half of all the money spent on Facebook ads into only 10.1%of Facebook video stats.

User-Generated 112

User-Generated Marketers Marketing Advertisers 112

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. According to Animoto, 93% of marketers say they have landed a new customer thanks to social video in 2018. In 2018, video on YouTube generated around $3.36

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Marketing Insider Group

OCTOBER 3, 2019

With customer interactions occurring increasingly on the internet, the amount of time that brands have to capture attention in an advertisement is incredibly small. But these methods only cause consumers to change their behavior in an effort to avoid intrusive advertising. billion of revenue in 2018. seconds by desktop users.

Millennials 102

Millennials Shoppers Customer loyalty Advertisers 102

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketers Marketing Millennials 136

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. And with the advertising floodgates wide open, brands are too. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. TikTok advertising figures.

Branding 145

Branding User-Generated Promotion Advertisers 145

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. The Facebook Group includes no product placement posts or advertising. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Data is both a reflection of the world and its driver.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Content Marketing Institute

JANUARY 9, 2018

Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. Given the quality of the content, a wide world of native advertising and licensing opened up – opportunities that were not in the original plans. Subscribe for your free print copy today.

Fashion 111

Fashion Food Millennials Entertainment 111

Spiralytics

FEBRUARY 5, 2023

While more people are beginning to prefer gender-neutral advertising, some companies can still become successful using this tactic. Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman.

Gen Z 96

Gen Z Millennials Marketers Marketing 96

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 Paid advertising is somewhat of a dinosaur. Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Marketing budgets had been steadily rising, up from $12.3 billion in 2019.

CMO 140

CMO Marketers Marketing SEO 140

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. For example.

Gen Z 132

Gen Z Marketers Marketing Millennials 132

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. 71% said they’d like to see more diversity in advertising. They’re smart. Like, really smart.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Duct Tape Marketing

DECEMBER 9, 2013

Why Gen Y Doesn’t Matter the Way You Think It Does written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Depending upon what research group you subscribe to the collective members of Gen Y will eclipse the earning power of the Baby Boom generation sometime around 2018. Show don’t tell.

Millennials 77

Millennials User-Generated Communications Marketing Strategy 77

Hubspot Marketing

MARCH 11, 2019

In 2018, there were over 3.2 Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. Twitter : Millennials make up the largest portion of the 335 million users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98