Content Marketing Institute

AUGUST 15, 2018

If you can begin to gather more valuable data from your audience, you can become a more competent company – and enable better business decisions across the sales and marketing spectrum. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.

Non-Profit 104

Non-Profit Energy User-Generated Education 104

Vertical Response

JUNE 11, 2025

Despite these limitations, businesses still saw the value in email marketing as a communication and advertising tool to communicate. The simplicity of the available tools meant that marketers had to be creative with their strategies, often relying on traditional marketing tactics to engage their audience.

Transform 52

Transform Email Marketing Analytics Marketing 52

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Customer retention and loyalty demonstrate the value of content marketing since it’s cheaper to keep a customer than find a new customer.

Content Marketing 110

Content Marketing Customer Acquisition User-Generated Marketing 110

Martech

OCTOBER 20, 2021

. “The customer data platform starts to act as your marketing hub,” he said. Discovery Plus is using Blueshift, he said, at the “intersection” of CDPs and marketing clouds. The traditional marketing clouds were built from acquired solutions which were very much focused on individual channels.

Transform 112

Transform User-Generated CRM Marketing 112

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. Some others see it as a complete alternative to advertising and treat it as such. Many organizations begin content marketing with this model.

Content Marketing 111

Content Marketing Automobile Marketing Marketers 111

Power Digital Marketing

DECEMBER 13, 2022

Types of acceptable advertisements with examples. To squeeze every last drop from your affiliate marketing budget, you should monitor your partners and react as needed. Unlike traditional marketing efforts, you can modify an affiliate program at the drop of a hat (contract permitting, of course). Hashtags to use.

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. Some others see it as a complete alternative to advertising and treat it as such. Many organizations begin content marketing with this model.

Content Marketing 75

Content Marketing Automobile Marketing Marketers 75

Rock Content

MARCH 4, 2020

Are you looking for a more direct advertising strategy for a very particular audience, that will help your brand to grow? Well, Digital Marketing strategies such as using emails or sending out ads in specific social media groups can attract a very niche audience with a tailored message based on their intentions.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. When all this other advertising and spam and interruptions fade away.

Gen Z 76

Gen Z Health Marketing Marketers 76

Rock Content

APRIL 30, 2020

Your site, blog, or e-commerce become more well-known, resulting in authority in the market, a greater number of visitors, and increased conversion opportunities. You can achieve all of this without having to invest in paid advertising. Best of all? Long-tail keywords are more specific and are usually used at the end of the process.

SEO 81

SEO User-Generated Digital Marketing Communications 81

Sprout Social

JUNE 17, 2021

While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage. — Courtney Lacy (@clacy__) December 4, 2018. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. How the Experts Define Content Marketing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145