Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. Alexa skills.

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It’s also key to engendering brand loyalty that drives long-term sales, profits, and organic SEO.

SEO 52

SEO Branding Non-Profit Shoppers 52

Adobe Experience Cloud Blog

JANUARY 23, 2018

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018. With chatbots, companies can provide non-stop customer service to nip any issues in the bud.

Thought Leadership 134

Thought Leadership Millennials Customer Marketing Strategy 134

Marketing Insider Group

APRIL 9, 2018

There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group.

Market Trends 111

Market Trends Digital Marketing Marketing Marketers 111

Hubspot Marketing

APRIL 9, 2018

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Hashtags are powerful.

User-Generated 145

User-Generated Branding Analytics Promotion 145

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

Manufacturing 144

Manufacturing Food Finance Marketing 144

Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. Customer Success focused on issues of aesthetics, performance, and brand awareness. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign.

Advertising 75

Advertising Advertisers Promotion Price 75

Marketing Insider Group

DECEMBER 11, 2017

To more human content and more authentic brand-consumer relationships? The post How AI Will Make Marketing More Personalized in 2018 appeared first on Marketing Insider Group. What’s tomorrow’s secret to better personalization? Artificial intelligence.

Marketing 111

Marketing Marketers Branding Customer 111

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole. Social Media adds complexity to crisis communications.

Transform 75

Transform Communications Management Branding 75

Sprout Social

FEBRUARY 5, 2019

Digital Natives Group is a perfect embodiment of these values, and this is why we are so excited to recognize it as our 2018 Agency Partner of the Year. Jonathan Jacobs (@JonEJacobs) November 19, 2018. This post Celebrating agency excellence: our 2018 Partner of the Year originally appeared on Sprout Social.

PR 78

PR Price Communications Digital Marketing 78

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Turn Any Sale into Lifelong Loyalty in 100 Days. Joey Coleman.

Content Marketing 90

Content Marketing Non-Profit Marketing Marketers 90

Hubspot Marketing

MARCH 26, 2018

12 SEO Monitoring and Keyword Tools for 2018. As a bonus, Woorank makes it easy for users to download their reviews as branded PDFs. Moz's Pro Tools. UpCity's SEO Report Card. Screaming Frog's SEO Spider. Found's SEO Audit Tool. Varvy's SEO Overview Tool. Google's Webmaster Tools. Cost: Free. Purpose: Site Analysis.

SEO 145

SEO User-Generated Price Management 145

Hubspot Marketing

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. You can either amplify your brand’s awareness, consideration, or conversions. Brand awareness. If you want to target the people who already have a relationship with your brand, use the Custom Audience feature. Brand Awareness. Paid Search Advertising.

Advertising 144

Advertising Advertisers User-Generated Promotion 144

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 130

Branding Communications Health PR 130

Hubspot Marketing

JUNE 7, 2018

Here, we’ll delve into 11 of the best free Google Sheets Templates for any marketing role in 2018, so you can create better spreadsheets while saving valuable time to focus on more important things -- like the data itself. Plus, the template is customizable, so you can create a theme that aligns well with your brand image.

CRM 133

CRM Finance Customer Acquisition PR 133

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

Transform 55

Transform Email Marketing Customer Branding 55

Duct Tape Marketing

MAY 12, 2020

How to Build a Brand People Love written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Emily Heyward, the Co-founder and Chief Brand Officer at Red Antler , the leading brand company for startups and new ventures. Marketing Podcast with Emily Heyward.

Branding 101

Branding Advertising Advertisers Customer 101

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Branding 100

Branding Fashion Food Customer loyalty 100

Sprout Social

AUGUST 3, 2018

Wednesday, 8/15: Creating Connection: Brands & People. This chat will focus on all the ways social media is used to create real, open, and empathetic connections between brands and people. We’ll cover everything from what true connection between brands and people actually means to you, to how to spur and maintain them.

Management 75

Management Place Branding Marketing 75

Litmus

NOVEMBER 7, 2018

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. The majority of brands are now using their open and click data to trigger reengagement campaigns to inactive subscribers.

Analytics 56

Analytics Branding Email Marketing eBook 56

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

B2C 89

B2C Content Marketing Food Transform 89

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 94

Branding Promotion Place Food 94

Sprout Social

DECEMBER 6, 2018

The emphasis on holiday social can put your brand in the hot seat, if you’re not prepared. This post #SproutChat Calendar: Upcoming Topics for December 2018 originally appeared on Sprout Social. 12/12 – Social Media & The Holidays with Olivia Jepson, Social Media Specialist. Apple Google Outlook Outlook.com Yahoo.

Shoppers 64

Shoppers Advertising Advertisers Branding 64

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! 2, 2018, I was settling back in at my desk after the holiday break and came across this provocatively titled post from Mark Schaefer on Twitter: Why Marketing Is Lost: Why marketing technology is sucking the life out of the marketing profession.

Transform 54

Transform Promotion Analytics Email Marketing 54

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. This torch was carried on in 2018 as 4/10 of the top advertisers focused their digital video ads around the concept that music is a universal language with a special power to instill unity and positivity among people. #2

Advertising 40

Advertising Advertisers Entertainment Promotion 40

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. People writing about your brand or products are likely to reference owned media in their own coverage.

PR 135

PR Communications Inbound Marketing Management 135

Set Up

AUGUST 16, 2022

There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.

Branding 75

Branding Fashion Transform Food 75

Duct Tape Marketing

DECEMBER 26, 2018

The Top 5 Duct Tape Marketing Podcast Episodes for 2018 written by John Jantsch read more at Duct Tape Marketing. In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. Click here to listen to the episode. Mike Blumenthal – How to Help Your Local Business Get Found Online.

Marketing 77

Marketing Marketers Customer Journey Digital Marketing 77

illumin

OCTOBER 18, 2018

Then if you have something useful to talk about and you’re there to guide them, as a brand in a crowded space, they will stick with you.” The post Recapping Advertising Week New York 2018 appeared first on AcuityAds Inc. .” Gail Horwood, SVP Integrated Marketing, Kellogg Company. KEY THEMES.

Advertising 60

Advertising Advertisers Fashion Branding 60

Marketing Insider Group

SEPTEMBER 4, 2018

But, instead of getting wrapped up in the ‘multi’, it can be productive to take a step back and look at what is actually working for high performing brands and focus on it. Today’s consumer wants more value from the brands they engage with. This […].

Marketing 62

Marketing Marketers Branding Product 62

Buffer Marketing

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Branding 88

Branding Product Promotion Place 88

Hubspot Marketing

MARCH 30, 2020

In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). 6 Ways Brands Use Twitch.

Branding 115

Branding Non-Profit User-Generated Influencer Marketing 115

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Branding 117

Branding Key Performance Indicator Transform Millennials 117

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. Do you ever feel like a brand just “gets” you? See a topic that interests you?

Digital Marketing 47

Digital Marketing Education Promotion Communications 47

Content Marketing Institute

JUNE 28, 2018

Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. The post 6 Great Email Lessons From the GDPR Deluge of 2018 appeared first on Content Marketing Institute. Many asked us to review and accept new privacy policies.

Law 96

Law Copywriting Email Marketing Content Marketing 96

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 97

Branding Non-Profit Real Estate Transform 97