Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa.

Customer 124

Customer Millennials Advertising Advertisers 124

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

DECEMBER 17, 2019

billion in May 2018. Competition is fierce out there for brands and creators. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. in the near term.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Free Promotion. Paid Promotion.

Shoppers 126

Shoppers Product Gen Z Promotion 126

Hootsuite

DECEMBER 10, 2019

And because of that, they’re not only receptive to brand content— they find it helpful. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Millennials 145

Millennials Fashion Promotion Analytics 145

Hootsuite

JUNE 12, 2020

For brands, the potential impact of Instagram Stories is proven. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. Save time and look professional while promoting your brand in style. Why discovery stats matter: People use Instagram to discover brands.

Analytics 145

Analytics Millennials Promotion Management 145

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar! Jif Peanut Butter.

Food 83

Food Advertising Advertisers Millennials 83

Hootsuite

JANUARY 15, 2020

That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. 366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. 59% of millennials have discovered products on Pinterest.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Click To Tweet.

Influencer Marketing 110

Influencer Marketing Shoppers Millennials Marketing 110

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Bigger brands with large customer bases tend to have presences across multiple platforms. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018.

Social Media Marketing 104

Social Media Marketing Marketing Marketers eCommerce 104

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. Let’s look at some values-driven brands and their marketing. Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketing Marketers Millennials 136

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. Increase Brand Awareness. In 2018, there were over 3.2 Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. That’s a jump from 43% in 2018.News It’s okay to promote them in about 30%of your posts. General Facebook stats. Facebook has 2.41

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. Create and promote events. Use reviews to build your brand credibility.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? What is viral marketing, anyway?

Gen Z 102

Gen Z Marketing Marketers Promotion 102

Buffer Marketing

JANUARY 9, 2024

However, if there’s one that specifically applies to your niche as a creator or brand, it could be worth tapping into!  The legendary half-time performance's combined star and brand power may have something to do with this.   Again, this list is comprehensive but not exhaustive.

Fashion 120

Fashion Health Food Branding 120

Rock Content

NOVEMBER 17, 2020

The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Anything that positively connects a customer to your brand points in that direction. Consider the millennials , for example. Qualified leads.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

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User-Generated Transform Gen Z Social Media Marketing 145

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. billion in 2018 to $15.2 Brands are showing a commitment to content marketing with substantial dollars, but are they really getting positive returns? billion in 2019. Image: ANA.

CMO 110

CMO Marketing Marketers SEO 110

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Citadel used traditional public social feeds to promote the tournament and create excitement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. Marketing Campaign: Promotion. Marketing Campaign: Promotion. Tory Burch. Why It Works.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. The same research finds that Gen Z wants brands to align with their personal values and beliefs. Gen Z expects brands to do the same—to live their own values and to offer value.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Power Digital Marketing

DECEMBER 10, 2022

In this feed, we’ll bring to light the benefits of both organic and paid Instagram marketing, strategies on leveraging Instagram’s algorithm to grow your brand, and how to get started. Instagram has tremendous reach potential, allowing your brand the chance to reach thousands, if not millions, of new target audience members.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Dana Nicole

FEBRUARY 1, 2021

In 2018, ByteDance merged with Musical.ly Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. Paid search ads can be bought via Microsoft Advertising’s partner network. Not selling data to advertisers.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Power Digital Marketing

FEBRUARY 20, 2019

As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming. However, despite the ever-changing strategies of the industry, the endgame is always the same: promote brands to consumers and influence their buying behavior. Marketing Trends in 2018. User-Generated Content.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. Remember when millennials disrupted the way we work with remote work and telecommuting? Don’t stop at “exercise” for your yoga mat brand. And late adopters? ” you cry.

Marketing 136

Marketing Marketers User-Generated SEO 136

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. After enough brand partnerships, some have turned this into a full-time career. She works with brands around the world, fitting them into her aesthetic. Demographics vary on each network.

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111

Hootsuite

SEPTEMBER 9, 2020

You can target brand new customers or returning ones. Try looking at which social networks perform well organically for your brand. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. Types of social media ads. New friends! Targeting teens?

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

JULY 24, 2019

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Posted by Tattoodo on Saturday, April 28, 2018. Once it became clear they were achieving high engagement, they were promoted as ads. This increases purchase confidence for potential new customers who don’t know the brand.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Rock Content

MAY 22, 2020

Increasing brand popularity. They start to expect something new from that brand, which keeps consumers attentive to the publications and pronouncements. In a report shared by Forbes in 2018, videos were already considered the most effective way to reach people. How does interactive video fit into your marketing strategy?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Sprout Social

JULY 30, 2018

Women will have an estimated global spending of about $18 trillion in 2018. Promoted Pin : A Promoted Pin is Pinterest’s version of an ad. Promoted Pins. A Promoted Pin is just like a regular pin, except you can pay to have it promoted and seen by more people. Promoted Video Pins.

Advertising 82

Advertising Advertisers Promotion User-Generated 82