2018 eCommerce Gen Z 
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Hootsuite
APRIL 9, 2025
People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. Global social media usage statistics 1. Source: Statista 2.
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Backlinko
JUNE 4, 2024
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. Let’s dive right in.
Hubspot Marketing
MARCH 8, 2021
And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.
Hubspot Marketing
APRIL 13, 2020
In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. After Douyin launched in early 2018, it grew to 150 million active users in year one.
Econsultancy
MAY 3, 2022
Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. Consumer concerns about the climate crisis show no sign of abating.
Hubspot Marketing
OCTOBER 11, 2023
It shut down in October 2018. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2018 - TikTok and Musical.ly Social shopping is the new frontier for ecommerce. Let’s go dive into the timeline of events. 2011 - Keek , another video-sharing social media service, launched.
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