Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 billion mobile internet users.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A major hub for brick-and-mortar businesses, ecommerce shops and influencers alike, the platform encourages brands to get creative.

Social Media Marketing 111

Social Media Marketing Marketing Marketers eCommerce 111

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. 2018 - TikTok and Musical.ly Social shopping is the new frontier for ecommerce. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Let’s go dive into the timeline of events.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 111

Branding Gen Z Food Millennials 111

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. That’s a jump from 43% in 2018.News That’s up from 91% in Q2 2018. social referral share to ecommerce sites. General Facebook stats.

User-Generated 112

User-Generated Marketing Marketers Advertising 112

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. According to eMarketer , native ad spend more than doubled between 2018 and 2020 and is expected to increase by 21 percent in the next year.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Dana Nicole

FEBRUARY 1, 2021

In 2018, ByteDance merged with Musical.ly Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. Ecommerce brands spent the most on advertising across social platforms (24.8%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

JULY 26, 2022

Tip: You can find out behavioral and purchasing data using your ecommerce tool , CRM , or CMS.). When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. Why aren't millennials moving?" However, it’s essential for recipients to have shown strong purchase intent.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Econsultancy

FEBRUARY 23, 2022

By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide. In EMEA, this divide between investments is less pronounced, with a below-average 39% of user-acquisition spending dedicated to mobile gaming, and 27% to mobile ecommerce.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. Improve shopability – Instagram released shoppable posts in 2018, allowing brands to include prices and other product info on their product images. To date, Instagram boasts: . 500 million daily users 3. billion in 2023 , 2,3.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Econsultancy

MARCH 4, 2022

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide. Ecommerce Microlearning.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Hubspot Marketing

AUGUST 18, 2022

Ecommerce giant Amazon is a global enterprise with millions of users and almost two million businesses that sell on their platform. But, this didn't stop them from creating a co-branded April Fools Day campaign in 2018. Amazon & American Express. Co-branding Campaign: Amazon Business American Express Card.

Branding 145

Branding Fashion Food Shoppers 145

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52