Remove 2018 Remove Email Marketing Remove New Technology
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The Litmus Team’s Top Email Tips for 2025

Litmus

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey. is so 2018. Enter dynamic content.

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Litmus Picks Our Favorite Talks at Litmus Live 2018

Litmus

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. Litmus Live featured over 50 different talks from some of the brightest minds in the email industry. They’re more than just emails and it’s up to us to change that perception. White (@chadswhite) August 21, 2018.

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AMP for Email Adds Developer-Focused Features

Litmus

Accelerated Mobile Pages (AMP) opened the door for interactive email back in 2018 when Google first announced AMP support in Gmail. The biggest news from AMP Fest 2020 was upcoming support from more industry heavyweights like Verizon Media and Salesforce. Hopefully, we’ll also see this new limit added to HTML emails soon.

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The Most Popular Email Design Tools: Figma, Adobe, and More

Litmus

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. We know that email workflows can get complex pretty quickly.

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How publishers can implement a CDP to improve customer experience and support e-commerce

Martech

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. Learn more here.

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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

“My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If How to Explain Content Marketing ROI to Win (or Keep) Buy-In. Conclusion.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software.