Hubspot Marketing

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Analytics 145

Analytics User-Generated eCommerce Millennials 145

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. Before making a purchase, Gen Zers are two times more likely than Millennials to turn to YouTube.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2019. Based on a 2019 survey, the data showed a 73% increase in content marketing spend in the past two years. Coming up with ideas isn’t necessarily hard if you have the research and foundation in place. On your calendar, we place content based on your goals, promotions, and prioritizes. Image: CMO Survey.

CMO 110

CMO Marketing Marketers SEO 110

Sprout Social

NOVEMBER 21, 2019

Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Social listening and analytics. Social media.

Market Research 96

Market Research Gen Z Price B2C 96

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. According to Instagram -- which started testing Reels in Brazil in November 2019 and launched the feature globally this August -- the brand wanted to give users more content creation opportunities on its app.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

JANUARY 23, 2020

Certain social media calendar tools allow you to schedule social media posts ahead of time , and, just as important, manage your engagement from one place. — Present & Correct (@presentcorrect) May 4, 2019. — Merriam-Webster (@MerriamWebster) December 31, 2019. Post consistently. Chewbacca walnut. Party words.

Analytics 145

Analytics Logistics Marketing Strategy Management 145

Econsultancy

JANUARY 28, 2022

Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019. Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Econsultancy

MARCH 4, 2022

Amazon’s UK sales are also up 82% on the £13 billion the company made in 2019, before the Covid-19 pandemic took hold. Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. In fact, sales volumes for May 2021 are 46% up compared to May 2019. Ecommerce penetration.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Sprout Social

APRIL 15, 2019

Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Age: if your audience has a broad age range (think: millennials versus baby boomers), you can segment your ads accordingly rather than take a one-size-fits-all approach. But before you write off Facebook as a lost cause, think again.

Advertising 110

Advertising Advertisers Entertainment Millennials 110

Content Marketing Institute

SEPTEMBER 6, 2018

But it’s how HIMSS approaches content improvement through analytics that truly stands out, enabling it to continually refine its key audience segments, content pillars , and topics, as well as its use of distribution channels like social media. Beverly Jackson , MGM Resorts International. Glenn LaFollette , JLL. Evan Parker , NASCAR.

Content Marketing 73

Content Marketing Health Millennials Entertainment 73

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. It’ll bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019, and 30% of total ad revenue by the end of 2020. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Sprout Social

DECEMBER 17, 2018

For brands that choose to include hashtag holidays as part of their marketing strategy , it is important to take a step back and remember why they are so highly engaging in the first place—connection. This is particularly true with millennials , who we found prefer brands that are honest and socially responsible.

Millennials 111

Millennials Customer loyalty Health Analytics 111

Marketing Insider Group

MAY 11, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. No matter where most companies began 2020, they are in a unique, new place now.

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Statista) 45.1%

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Marketing Insider Group

SEPTEMBER 14, 2020

Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Strategy Analytics ). However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. Sparktoro).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Sprout Social

AUGUST 29, 2019

For the first time earlier this year, Twitter shared insight into its daily active users number, which at the time checked in at 126 million, and has since increased to 139 million monetizable daily active users in Q2 2019. In fact, Twitter is a great place to follow influencers and learn more about their recommendations as well.

Gen Z 98

Gen Z Millennials Analytics Advertising 98

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144