Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. 66% of U.S. 66% of U.S.

B2C

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. 2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey. B2C companies are most likely to take a stance. B2C Services companies expect to hire the most at 8.6%. This compares to a 6.3%

CMO

Adobe Experience Cloud Blog

JUNE 21, 2019

The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal.

B2C

Hubspot Marketing

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2C

Litmus

JANUARY 4, 2019

AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. Falling one spot, interactive emails are still high on marketers’ priority list for 2019. I doubt this will take off in 2019, but we’ll see.”. This will become the norm in 2019.”.

Copywriting

Sprout Social

MAY 10, 2019

A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. To back those stats up, Forbes also previously reported that around 75% of Fortune 500 executives turn to YouTube to help them make more educated decisions. Let us know on Twitter @SproutSocial!

Marketing Strategy

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. However, the investment in the magazine allows the company to further cultivate an audience of energetic, educated brand fans.@hm?’s That’s what prompted me to identify brands excelling at content marketing.

B2C

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. To educate the public, Velcro Brand Companies created a music video in which a cast of lawyers sings about why it’s incorrect to use “velcro” as a noun or a verb (for example, shoes with velcro). A cruise line writes romance stories. No, really.

B2C

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Read the August 2019 CMO Survey. The age of artificial intelligence (AI) in marketing is upon us. Conclusion.

CMO

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Acquia made three acquisitions in 2019: Mautic (May), Cohesion (September) and AgilOne (December). Target customers.

Marketing Automation Platform

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% In March 2019, Facebook introduced a new tool to build more transparency and user control into the newsfeed. B2C brand posts perform best at noon on Monday, Tuesday and Wednesday.

Real Estate

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. EST, while educational organizations got the best results at 4 p.m.

B2C

The CMO Survey

MARCH 18, 2021

The hardest hit sectors were B2C services (-12.3%), with consumer services (-18.7%) and communications/media (-15.5%) reporting the greatest losses. The sectors adding the most marketing jobs were consumer services (24%), healthcare (18%), education (14%), and tech (14%). These numbers are similar to the 9.0% Of these losses, 28.1%

CMO

Hootsuite

MARCH 9, 2020

51% of Americans with a college education use LinkedIn. Among college-educated Americans, LinkedIn overtakes Instagram and Pinterest to be the #3 platform. This is not news for B2B brands, but B2C brands might take note, too. Same for Americans who make over $75,000 per year. . See also point #14, below.).

User-Generated

Marketing Insider Group

MAY 31, 2021

Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. They also know how to think outside of the box to grab users’ attention, as in their #ExtraShotOfPride campaign to celebrate Pride month in June 2019. Distinctly, they effectively use Snapchat to reach and educate young people.

Branding

Hootsuite

JANUARY 6, 2020

Posted by Kylie Jenner on Thursday, December 12, 2019. Posted by Color Street on Tuesday, December 24, 2019. Posted by LoveCrafts Knitting on Saturday, December 7, 2019. Posted by Orville Redenbacher's on Thursday, March 28, 2019. Posted by Tasty on Saturday, November 23, 2019. Any suggestions? ????

Marketing

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. B2B and B2C marketers say email is essential. ” That’s 30% higher than pre-pandemic sentiment in 2019. The difference between B2B and B2C in email marketing. B2C is often more transaction-based, focused on driving customers to websites to act.

Email Marketing

Marketing Insider Group

JULY 13, 2020

In 2019, the average blog post took nearly four hours to write. And, if you look at the firm’s blog , you’ll find plenty of long-form educational content. For B2B businesses, a blog is just as important as it is for B2C brands. Appealing, right? So why haven’t you created a killer blog yet? They’re even above Yelp!

Thought Leadership

Content Marketing Institute

JANUARY 16, 2019

I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. Don’t worry, you’ll hear more about them later in 2019. Create room to react.

B2C

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. If you’re wary of running “normal” ads, share more educational resources rather than promotional ones. Messages about helping others grew by 1,174% in March, culminating in 19.5 million messages throughout the month.

Non-Profit

Martech

MARCH 19, 2024

The TOFU content strategy worked for us in 2019, but not now, when our goal is to become and remain the industry’s best. Quality can suffer when the company constantly changes its focus from B2B to B2C. The writer’s job is to turn someone else’s knowledge into an article that educates your audience. “Who is an SDR?”

Copywriting

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. For instance, Search Engine Journal regularly hosts the SEJ eSummit, a virtual conference that features the leading experts in digital marketing to provide an educational experience.

Whitepaper

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. Image Source What I like: Any educational and experiential thing, such as academies, courses, and webinars, is a good marketing strategy. Let’s move from B2C and see how B2B can steal luxury marketing strategies.

Branding

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies.

Retail

Marketing Insider Group

FEBRUARY 1, 2021

In 2019, 90% of all U.S. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Modern buyers do their research and educate themselves about their company’s problems and solutions before making initial inquiries. Source: Freshworks.

Copywriting

Hubspot Marketing

MAY 13, 2022

That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Offer free educational resources. To offer free resources, you would create a landing page that offers a single educational resource: an ebook, a guide, a template, or a kit.

Marketing Strategy

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Make plans today to expand your content tech skills in 2019.

Email Marketing

Content Marketing Institute

JANUARY 28, 2019

Well – we’re in 2019 and we’re about to run up on more than a decade’s worth of experience. As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. In B2C, it’s a similar story. Let’s take a breath and see where we really are.

Whitepaper

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. More than anything, the Stackies are about educating each other about the different ways martech is implemented across industries and geographies. Are you using a cloud data warehouse as part of your martech stack.

B2C

Pam Didner

JANUARY 5, 2020

A large part of your career trajectory should be achieved through ongoing education. INBOUND is an annual experience uniting super curious, question-asking professionals with big-name and break-out industry thinkers, high-octane events, and boundless education sessions. Aug 18-20, 2020 | Boston, MA | Website. MarTech Conference East

Transform

Unbounce

APRIL 23, 2019

We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. — Casie Gillette (@Casieg) January 31, 2019. By including a lead gen form within the video itself, we encourage people to subscribe, but we don’t require it.

Direct Mail

Marketing Insider Group

MARCH 4, 2020

The Bank of America partnered with the Khan Academy to produce their “ Better Money Habits ” site – an educational personal finance site that includes interactive tools, quizzes, informational articles, and a video series following the career stories of young people and how they manage their money. Bank of America.

Content Marketing

Content Marketing Institute

JANUARY 17, 2019

Use their external education. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Gordon Salon (@GordonSalon) January 10, 2019. Catherine Giese, SEO associate, Fundera. When looking for #content partnerships, such as guest blogging, we leverage employees’ contacts. Click To Tweet.

Content Marketing

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. To download the 2019 e-book with all the great examples, click here. Cover image by Joseph Kalinowski/Content Marketing Institute.

Gen Z

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. B2C Digital Marketing. For B2C companies, channels like Instagram and Pinterest are often more valuable than business-focused platforms like LinkedIn. For B2C brands, think of testimonials a little more loosely.

Digital Marketing

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers. Target customers.

Analytics