Remove 2019 Remove Digital Marketing Remove Whitepaper
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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

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2019 SEO Keywords and Google: What’s in Your Poker Hand?

Content Marketing Institute

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. The no-click (also known as zero click) searches will remain a factor for marketers. In 2019, there is no reason to neglect the small items that impact search engine rankings.

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What is Scrum, the project management framework agile teams rely on?

Martech

This has heightened the need for work management tools that help marketers navigate these new workflows. Fortunately, many marketers have been at work developing processes that allow them to work with those outside their own offices. They often integrate with other systems like digital asset management platforms and creative suites.

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Are You Generating Demand or Just Identifying It?

Content Marketing Institute

In 2006, the marketplace for email marketing automation software was crowded – and getting more so. It invented a new category of digital marketing – calling it “inbound” – and carved a niche for itself in the business software marketplace. Great marketing makes markets. HubSpot created demand in a different way.

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How to Generate Revenue with Your Interactive Content

Rock Content

In 2019, the revenue spent on marketing in the US alone was over US$ 197 billion. Out of this considerable amount, 40% was dedicated to Content Marketing. But with so many companies using Content Marketing to thrive, we’ve found a complex problem that’s rooted in information overload. Source: Brafton.

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The Sophisticated Marketer’s Guide: the story behind LinkedIn Marketing Hub

Rock Content

The Sophisticated Marketer’s Guide to LinkedIn has been, for more than 5 consecutive years, the definitive guide to build a brand using the LinkedIn platform. Created by LinkedIn, The Sophisticated Marketer’s Guide is a white paper that will give you all the help you need to create killer content this social media.