Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers.

PR 138

PR Branding Content Marketing Marketing 138

Adams & Knight Marketing

JANUARY 13, 2020

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization.

Content Marketing 130

Content Marketing PR Marketing Marketers 130

Moz

JULY 16, 2019

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. MaryBowling #MozCon — Ruth Burr Reedy (@ruthburr) July 16, 2019. Casieg #MozCon — Melina Beeston (@mkbeesto) July 16, 2019. mozcon — Travis Lofley (@TravisLofley) July 16, 2019. because we can cover more ground more quickly, [.] Use them to your advantage!

SEO 46

SEO Retail PR Branding 46

Moz

OCTOBER 29, 2019

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. There were endless snacks. There were Roger hugs. Tell me about the video bundle! Dr. Peter J.

Thought Leadership 45

Thought Leadership SEO PR Analytics 45

Search Engine Land

MARCH 24, 2023

Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities 2019: Google released its annual webspam report last week to highlight advances against content that seeks to manipulate ranking algorithms and harm users.

Search Marketers 123

Search Marketers PR Non-Profit SEO 123

Hubspot Marketing

JULY 10, 2019

Whereas a traditional PR marketing strategy interrupts a consumer’s day-to-day with promotional material, a content marketing strategy adds valuable information and informs the consumer — which is precisely what B2B customers are looking for. What better marketing tool to satisfy these priorities than B2B content marketing?

B2C 144

B2C Social Media Marketing Marketing Marketers 144

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts.

Transform 129

Transform Thought Leadership PR CMO 129

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. He won the Microsoft Advertising Influencer of the Year in 2019 and has been on the PPC Hero Top 25 Influencer list since 2015 (claiming the #1 spot in 2019 and will always be my PPC King).

Thought Leadership 123

Thought Leadership PR Digital Marketing Analytics 123

Martech

NOVEMBER 23, 2021

Trust declined in customers using search engines, traditional media, owned media and social media between 2019 and 2021, and there are many reasons why customers lose trust in a brand, such as negative experience of the product or service,” said Brooks. Trust in decline.

Customer 113

Customer Transform PR Customer loyalty 113

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. House of Innovation by Nike Nike produced a mixed-media artwork product that was displayed in the midst of their main store in New York City in 2019. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Automobile 85

Automobile Marketing Marketers Social Media Marketing 85

Duct Tape Marketing

APRIL 30, 2019

He is also the author of the upcoming book Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019). They have all the important tools you need for paid traffic, social media, PR, and SEO. They have all the important tools you need for paid traffic, social media, PR, and SEO.

Neuromarketing 69

Neuromarketing PR User-Generated SEO 69

Hubspot Marketing

MARCH 9, 2023

If you're publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., How To Stand Out In The News The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content.

PR 145

PR Transform User-Generated Promotion 145

Hootsuite

OCTOBER 8, 2019

A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. A post shared by The University of Iowa (@uiowa) on Sep 13, 2019 at 6:35pm PDT. — University of Iowa (@uiowa) September 23, 2019. Instagram is a perfect place for that.

Education 111

Education Gen Z Millennials Promotion 111

Sprout Social

FEBRUARY 5, 2019

That, plus SEO, SEM, PR, email marketing, web development and more.*. Digital Natives (@NativesGroup) January 18, 2019. We can’t wait to see what you achieve in 2019 and beyond. It’s a lot. Which is why we take a moment every year to recognize the excellence our agencies achieve with our Agency Partner Value Awards.

PR 73

PR Price Communications Digital Marketing 73

Marketing Insider Group

JANUARY 21, 2020

You’ll want to start by looking at how those channels performed in 2019. Other channels where you may want to invest in 2019? PAN’s 2019 Content Fitness Report identified that around one-third of respondents think budget dollars should be used for webinars and podcasts. But how do you know which channels deserve budget?

Content Marketing 112

Content Marketing Thought Leadership Influencer Marketing Marketing 112

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. The key here is subtlety.

Branding 126

Branding Fashion Gen Z B2C 126

Sprout Social

FEBRUARY 18, 2020

It can lead to faster response times, PR crisis prevention and identification of brand advocates. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Branding 129

Branding PR Retail Analytics 129

Sprout Social

JANUARY 22, 2020

billion media impressions in the first 24 hours , not to mention an absurd 9 Cannes Lions for REI’s PR agency, Edelman. . That left REI with the challenge of growing and evolving #OptOutside in the subsequent years to build the campaign from a one-time PR stunt into an annual American tradition. million in 2019.

PR 46

PR Shipping Retail Branding 46

Duct Tape Marketing

OCTOBER 2, 2019

Once a week, I’m coming to you with a reading from my new book, due out in October 2019. They have all the important tools you need for paid traffic, social media, PR, and SEO. Once a week, I’m coming to you with a reading from my new book, due out in October 2019. It’s time for another episode of The Self-Reliant Entrepreneur.

PR 64

PR SEO Place Marketing 64

Marketing Insider Group

JUNE 23, 2020

In December 2019 , Simon Gwynn reported in PR Week , the beverage giant retreated to its previous structure, tapping Manolo Arroyo to assume the recreated CMO role. Whereas the previous content iteration emphasized a customer benefit – happiness – the new philosophy and related content would be variations on the product-centric theme.

CMO 128

CMO Marketing Marketers PR 128

Sprout Social

DECEMBER 9, 2020

Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% From PR to Creative to Digital marketing agencies and beyond, social media clearly has a role to play in marketing strategy, data analysis, brand awareness, audience engagement and more.

Price 98

Price PR Education Analytics 98

Moz

DECEMBER 17, 2019

Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs. Digital PR link building. Paid links. Like, really cool.

PR 67

PR Price SEO Branding 67

Marketing Insider Group

DECEMBER 9, 2019

What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. In PAN’s recent 2019 Content Fitness Report , 100+ content marketing pros were asked questions about how their content strategy is performing. Is Your Content Strategy Fully Integrated?

Marketing Strategy 114

Marketing Strategy Content Marketing Marketing Marketers 114

Marketing Insider Group

MARCH 13, 2023

Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. Who knew that outsourcing content creation could be the key to success?

Content Marketing 86

Content Marketing Real Estate User-Generated Marketing 86

Sprout Social

SEPTEMBER 26, 2019

The Sprout Social 2019 Index found that 44% of consumers have reported an increase in personal social media usage. If there are controversies going on in the legal space, being aware of social conversations can also help you avoid being caught off-guard or getting negative PR. And is it really worth the time and effort?

Law 84

Law Social Media Marketing Thought Leadership PR 84

Neil Patel

FEBRUARY 11, 2021

Glossier’s 2019 London pop-up in Covent Garden is a perfect example of how successful pop-up shops can be, eventually leading Glossier to turn it into a permanent fixture. These pop-up shops might be less about selling and more about PR, but they’re effective none-the-less. billion brand. How to Start a Pop-Up Shop.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Neil Patel

MARCH 26, 2021

Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. According to the study, the No.

Marketing 131

Marketing Marketers Energy PR 131

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. PR Newswire ). PR Newswire ). 42% of the world's population uses social media. billion users worldwide. of Millennials, 77.5%

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. Did you know that a study @Twitter conducted with @Kantar in 2019 shows a 73% correlation between a brand’s cultural relevance and revenue? People will ratio you , ignore you, or hurt your feelings.

Branding 114

Branding Whitepaper Food Energy 114

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Online PR and display deliver conversions. Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. Race back up to the top!

Retail 69

Retail Marketing Mix User-Generated PR 69

Hubspot Marketing

MAY 1, 2019

Fortunately, there are plenty of tools and strategies you can implement to ensure you're protecting your brand in 2019. Particularly if you work for a small-to-medium sized business with limited PR resources, software can help you keep track of what people are saying online about your brand. Reputation Management Software.

Management 142

Management Branding PR Price 142

Sprout Social

JUNE 30, 2020

Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. A post shared by Philz Coffee (@philzcoffee) on Jul 18, 2019 at 10:44am PDT. She’s even dabbled in the brand’s events management. View this post on Instagram.

Communications 101

Communications Social Media Marketing PR Retail 101

Search Engine Land

AUGUST 11, 2023

This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. As this is over the span of 20 years, a number of these tactics could actually get a website penalized. Figure 24 ).

SEO 98

SEO Analytics PR Search Marketers 98

Moz

JANUARY 28, 2021

This has to do with the digital PR space. We surveyed 500 publishers last year, in 2019, depending on when you're listening to this, and they said that their number one pet peeve is being pitched content that does not match their niche. My name is Amanda Milligan. I'm the Marketing Director at Fractl.

PR 61

PR Entertainment Promotion SEO 61

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. This includes copy, images, upsells, PR bars, etc. But don’t panic.

PR 120

PR SEO User-Generated Promotion 120

Hootsuite

MAY 20, 2020

Posted by AARP on Monday, October 28, 2019. This will help protect you not only from security threats, but from bad PR or legal trouble as well. The AARP issued a warning about these types of quizzes to make sure their demographic of older internet users are aware of the issue. Scam Alert: Social Media Quizzes.

PR 144

PR Management Branding Place 144

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) Here’s an excerpt from Chris’ talk: Further your tech skills in 2019 by attending ContentTECH Summit in April. cspenn Click To Tweet. 1 driver,” Chris says. What about you?

Content Marketing 92

Content Marketing Transform Marketing Marketers 92