Hubspot Marketing

JANUARY 9, 2023

Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. YouTube Shorts.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 126

Gen Z Millennials Price Social Media Marketing 126

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The brand also parted with the Olympics in 2020 and 2022, outfitting Team USA in a capsule collection of loungewear and sleepwear.

Gen Z 89

Gen Z Millennials Law User-Generated 89

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. False advertising typically leads to lower retention, which in turn leads to lower ranking. Use them to promote related content, your website, subscriptions, etc. Try YouTube advertising.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Source: Hootsuite Digital 2020 Report. So, it’s important to understand all the options.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. is the country with the most extensive advertising reach on Pinterest. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. Reels launched in 2020 as Instagram’s answer to TikTok.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. Instagram’s potential advertising reach is 849.3

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Before you worry about advertising on Twitch in any form, it’s crucial to understand the basics of how the platform works.

Gen Z 130

Gen Z Branding Millennials Real Estate 130

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. For example.

Gen Z 102

Gen Z Marketing Marketers Promotion 102

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. — Metro (@MetroUK) December 16, 2020. Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. — Topher Grace (@TopherGrace) December 11, 2020. Posted by The Cheesecake Factory on Thursday, December 3, 2020. BTS: Behind the Scenes.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Digital Marketer

NOVEMBER 26, 2022

We hope, with this article, to help your business transition its online advertising into a more diversified one. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. Businesses have no choice but to update their promotional assets from a marketing standpoint. According to the U.S.

Gen Z 62

Gen Z Advertising Advertisers Finance 62

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. The platform has been designed with Gen Z in mind, including their language, values, and interests. It has even become a popular non-Google tool to search for content.

Gen Z 73

Gen Z Health Communications Digital Marketing 73

Sprout Social

OCTOBER 14, 2020

With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. Meanwhile, a brand ambassador program is a company-wide initiative to seek out people who meet the criteria above and encourage them to promote your brand.

Branding 142

Branding Gen Z Millennials Promotion 142

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Facebook video ads are used by more than 73% of marketers to promote their products or services. In 2020, digital video ad spending was reported to be $9.95 In 2020, about 24% of marketers tried video marketing for the first time.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Hubspot Marketing

MARCH 14, 2023

Paid social media advertising can help your business generate more leads. Advertising can complement your organic lead generation efforts — they don’t have to be mutually exclusive. People use different platforms for different reasons, and there is even preference for one platform over another based on generation.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Between 2019 and 2020, the number of European gamers swelled from 278.55 billion in 2020, growing by 27% year-on-year.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

FEBRUARY 15, 2024

Porsche — More Than Showroom Porsche breaks free from traditional advertising molds by immersing customers in experiential marketing. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Check out my fav here. It’s not just a purchase; it’s an adventure. I love how James D.

Branding 129

Branding Fashion Gen Z B2C 129

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Think about how TikTok exploded in 2020. Content Experience. Visual Search.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Download the free guide now.

Gen Z 127

Gen Z Place Branding Education 127

Hootsuite

AUGUST 19, 2020

— Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. — Destination BC (@HelloBC) April 14, 2020. We’re buying.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 89

Gen Z Influencer Marketing Entertainment Marketing 89

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. A 2020 Wyzowl report found that viewers want to see more of this video style from brands. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. It can be as simple as that.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Advertising. But Reddit isn’t the best place for every company. subreddits?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. Or $50 to advertise as one of the best luxury compact cars.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Econsultancy

DECEMBER 6, 2021

Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Spiralytics

JANUARY 22, 2023

Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. Stats roundup: the impact of Covid-19 on marketing & advertising. One quarter of shoppers purchased apparel from websites outside of their home country in 2020. million in Q3 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

NOVEMBER 22, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. billion yuan in 2020 to 349.1 Online transactions in the travel sector also saw a large jump of 40% as more Koreans chose to travel for the Chuseok holiday season than they did in 2020. Stats roundup: Online grocery post-Covid-19. billion yuan (US $84.54

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Marketing Insider Group

JUNE 14, 2021

Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. You can also promote the same video on the same platform various times throughout the year so new followers will see it and engage.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Hubspot Marketing

AUGUST 11, 2022

It's tempting to go for the largest possible audience with your advertising budget. This shift is leading many businesses to spend more on social advertising and to post more often. For 55% of Gen Z and 48% of Millenials, viral social media content is more valid than the latest song, movie, or video game. Fenty Beauty.

Branding 130

Branding Gen Z User-Generated Shoppers 130

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. The library’s account features videos of its affable staff reviewing books, having fun with TikTok trends, and promoting inclusion and social justice through their love of books.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105