Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Editorial Director. Why we care.

CMO 106

CMO Customer Journey Non-Profit Advertising 106

Marketing Insider Group

JUNE 9, 2020

Traditional advertising is no longer as effective as it once was. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Why Successful Marketing Is More Than Just Advertising. and focus on the brand with a broader approach to marketing.

CMO 118

CMO Transform Advertising Advertisers 118

Hootsuite

APRIL 29, 2021

engineers to make the entity more competitive in the global market. The integration is expected to lead to a substantial expansion of the user base, as LINE and Yahoo Japan catered to the so-called ‘10-20 generation’ and ‘40-50 generation,’ respectively,” reads Naver’s 2020 Annual Report. Try Line advertising.

Branding 120

Branding User-Generated Promotion Food 120

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Welcome Software

AUGUST 9, 2022

Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends. Let’s first review the aspects of online marketing. Key takeaways: In online marketing, a business advertises and promotes products or services over the internet. Facets of online marketing.

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. Stats roundup: the impact of Covid-19 on marketing & advertising. One quarter of shoppers purchased apparel from websites outside of their home country in 2020.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion.

Millennials 111

Millennials Shoppers Food User-Generated 111

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Unbounce

AUGUST 16, 2023

It’s got an existing search advertising business that is generating hundreds of billions of dollars for it. This search advertising model rests in part on Google being an intermediary rather than being the actual publisher of what we get when we search. Do we slow down so that we put in place a transition process?

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Unbounce

JULY 14, 2023

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place.

Transform 52

Transform Marketing Marketers CRM 52

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81