Martech

OCTOBER 18, 2022

With the ability for advertisers to integrate DOOH into programmatic omnichannel campaigns, it becomes easier for them to leverage spaces where consumers expect ads, as part of outdoor street landscape that’s featured billboards and bus shelter ads since the early days of advertising. Where is the money coming from?

Gen Z 106

Gen Z Retail Transform Advertising 106

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million in 2021.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation.

Thought Leadership 174

Thought Leadership CRM Advertising Advertisers 174

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. The C2PA was launched in 2020. Content authenticity.

User-Generated 80

User-Generated Global Marketing Communications Product 80

Marketing Insider Group

JUNE 9, 2020

Traditional advertising is no longer as effective as it once was. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Why Successful Marketing Is More Than Just Advertising. and focus on the brand with a broader approach to marketing.

CMO 125

CMO Transform Advertising Advertisers 125

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. According to Buchalter, the expansion of programmatic capabilities within OOH saw triple-digit growth for Place Exchange, even during the worst times in 2020. Why we care.

CMO 107

CMO Customer Journey Non-Profit Advertising 107

Hootsuite

APRIL 29, 2021

engineers to make the entity more competitive in the global market. The integration is expected to lead to a substantial expansion of the user base, as LINE and Yahoo Japan catered to the so-called ‘10-20 generation’ and ‘40-50 generation,’ respectively,” reads Naver’s 2020 Annual Report. Try Line advertising.

Branding 120

Branding User-Generated Promotion Food 120

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO.

CMO 97

CMO Transform B2C Marketing 97

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization will arguably be the most crucial trend in the future of marketing. consumers find marketing personalization appealing. Personalization.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. Stats roundup: the impact of Covid-19 on marketing & advertising. One quarter of shoppers purchased apparel from websites outside of their home country in 2020.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Welcome Software

AUGUST 9, 2022

Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends. Let’s first review the aspects of online marketing. Key takeaways: In online marketing, a business advertises and promotes products or services over the internet. Facets of online marketing.

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Sprout Social

MAY 21, 2019

27% of marketers are already using Pinterest. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. By 2020, Pinterest ad revenue is projected to surpass $1 billion. For brands, educational content is particularly useful on Pinterest.

Millennials 111

Millennials Shoppers Food User-Generated 111

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Unbounce

AUGUST 16, 2023

It’s got an existing search advertising business that is generating hundreds of billions of dollars for it. This search advertising model rests in part on Google being an intermediary rather than being the actual publisher of what we get when we search. Yeah, it’s very conflicting. [00:31:59]

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Unbounce

JULY 14, 2023

Literally a $15 billion company, 50,000 employees, 300 companies across a hundred countries, where Breedon led a number of growth initiatives, including global marketing, intercompany sales, procurement, and technology. 00:14:28] Breedon: Yeah, so we launched Fastloop in March of 2020, so right before the pandemic.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Literally a $15 billion company, 50,000 employees, 300 companies across a hundred countries, where Breedon led a number of growth initiatives, including global marketing, intercompany sales, procurement, and technology. 00:14:28] Breedon: Yeah, so we launched Fastloop in March of 2020, so right before the pandemic.

Transform 52

Transform Marketing Marketers CRM 52

Search Engine Journal

AUGUST 19, 2022

Google is yet again under fire from for its alleged anticompetitive practices in online advertising. Google Repeatedly Targeted by Antitrust Allegations In October 2020, the federal department of justice filed a lawsuit against the search engine giant, which currently accounts for an 83.84% of the global market.

Global Marketing 107

Global Marketing Advertising Advertisers Marketing 107